Once again, the power of the internet and online sales make it clear that those who do not know or do not want to pay due attention to the digital world are destined to fail. Or about to go bankrupt, as in the case of Beth, Bath and Beyond. And it is that during the week I read the note about the possible bankruptcy of BBB, where 150 stores in the US are expected to close. Obviously there is a transformation in the consumer Journey, as we have discussed in these lines. But for now, I’m going to delve deeper…
Author: Aurora Writes
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A country containing on its map about 35 million homes and 126 million people. We are a country of apparent infinity, where you discover colors, aromas, textures. If Mexico were a wine, would we be round, balanced or harmonious? I think, we would be everything possible and with a little fantastic thinking even almost everything possible. Can you transform something you don’t know? The groups and associations in these periods of time flood the networks, newspapers, television and some other information channels, revealing the importance of associating in search of improving the environment. This approach, at least in the discourse,…
501 jeans campaign The enduring 501 jeans from Levi’s turns 150 this year. The brand developed “The greatest story ever worn,” a global 501 jeans campaign that immortalizes some of those events throughout time, to honor this milestone and the countless individuals who have chosen to wear 501s. The 501 jeans campaign hero ad video Martin de Thurah was the director of “Fair trade,” the campaign’s hero movie. It follows a guy who was born in 1982 on a farm. While reading a magazine, he comes across a pair of 501s, which inspires him to exchange his family’s cow for…
Argentina, Brazil, Chile, Colombia, Ecuador, Mexico and Peru: these are some of the leading countries in agile transformation. Today companies must be able to anticipate the needs and tastes of consumers. Knowing the channels and mastering the conversation is one of the most important growth strategies in the new normal. Today, companies and society in general have seen the need to transform the way they evolve, because it is not only enough to understand the needs and tastes of consumers, but also to know their constant change and better still to anticipate to him, this through tools and technologies, as…
A recent study has revealed the technology companies in Latin America that reached a market value of 1,000 million dollars or more in 2022, which made them the new “unicorns” of the region. The “unicorns” are those companies that manage to exceed the value of the 1 billion dollars in its initial stage, that is, when they are raising capital. There is no doubt that the pandemic had an impact on the economy of countless industries, leaving significant damage to millions of businesses around the world; However, this was not an impediment for some startups latin american Those who direct…
Keeping informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; For this reason, Merca2.0 allows you to obtain the best information to always be one step ahead. COLOMBIA McCann Worldgroup leads in Effie Latam. The Effie Latam awards and rankings were recently awarded, the main event in the regional marketing industry in terms of effectiveness, where McCann World Group Colombia was positioned as the leader of its…
The case of Auronplay and Biyín shows the responsibility that influencers have in this new digital age. He influencer marketing redefines the user experience with brands, managing to be an intermediary for conversions. Mexico had a 30 percent influence on purchasing decisions from brand ambassadors. Influencers of the new digital age such as Auronplay and biyín have been exposed to the critical eye due to statements they made in 2013. At the moment, streamers have lost a large number of followers, but, in the case of brands, this type of Controversies can have a negative impact on your sales. Auronplay…
The mobile augmented reality (AR) market is projected to continue growing to over $30 billion by 2025. The 57th edition of the Super Bowl will take place on February 12, 2023. The NFL is in charge of managing certain processes with the help of Augmented Reality. It is not a surprise that the nfl use a wide variety of technologiesboth on and off the field and although this is not something new, this 2023 is mainly characterized by the emergence of new models of technology that will be crucial to develop and implement improvements in various sectors. within the technology…
69% of consumers in Mexico are willing to pay more for a product with good packaging. More than 75% of all finished products in the country they need packaging; 90% are food and drinks. The Packaging Industry in Mexico is expected to grow at a CAGR of 14% during the forecast period (2021-2026). “The packaging design book” is a work of art in itself, featuring a wide variety of innovative and creative packaging designs that have been recognized globally. The quality of the images is amazing and the designs are really inspiring. This is positioned globally as a fundamental tool…