A recent study has revealed the technology companies in Latin America that reached a market value of 1,000 million dollars or more in 2022, which made them the new “unicorns” of the region.
The “unicorns” are those companies that manage to exceed the value of the 1 billion dollars in its initial stage, that is, when they are raising capital.
There is no doubt that the pandemic had an impact on the economy of countless industries, leaving significant damage to millions of businesses around the world; However, this was not an impediment for some startups latin american Those who direct their efforts to the modern market and the use of technology see themselves boosting their income, having the decrease in social mobility and the adoption of technologies in their favor.
Under this framework, it is worth recovering a study Kantarwhich shows the Variation in revenue from e-commerce sales in some Latin American countries during 2020, where Peru increased its activity by registering a participation of 900 percent greater than the pre-pandemic figures, as well as Mexico by 500 percent, Brazil by 130 percent, Colombia by 130 percent and the rest of Latin America by 230 percent.
The new “unicorns” of Latin America
We live at a time in history in which companies have been reactivated on a large scale, which has had an impact on the fact that they now present positive numbers; however, by 2022, there was a significant slowdown, compared to what happened in previous years.
Data of Sling Hubin 2022, a data platform on startups headquartered in Rio de Janeiro, Brazil, announced that only a dozen technology companies in Latin America managed to reach a market value of 1,000 million dollars or more, which is why, now, they are considered the new “unicorns”. ” region of.
These data, without a doubt, are not without attention, because, in 2021, the number of companies that achieved this status was 20, that is, double.
Taking as a reference what is shown in the graph above, Mexico positioned itself as the country that hosted the largest number of “unicorns” in 2022, of which three are financial technology companies (fintech), Jeeves, Stori and Yaydoo , and one of logistics technology (logtech), called Nowports.
