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In 2021, FIFA recorded revenue of US$766 million.
The 2018 world cup final reached an average television audience of 517 million viewers.
In 2021, revenue from copyrights marketing from FIFA were more than 131 million dollars.
It is not long before one of the most important sporting events on a global level begins, such as the 2022 World Cup in Qatar. Before that, many brands and soccer players are already preparing, So it was recently leaked what the Adidas soccer shoes would be like that the Argentine star, Lionel Messi, will use during the fair in the Middle East.
The World Cup is one of the most important sporting events and, in terms of income, generates millions of dollars for FIFA and for all those responsible and involved. In that sense, according to FIFAthe World Cup final is played every four years to cap off a month-long tournament between 32 nations, where the 2018 final between France and Croatia reached an average television audience of 517 million live viewers.
Likewise, there are reports that after a World Cup there may be a rebound effect for the economy of the host country. For example, Goldman Sachs in a 2017 report explained that the host country’s shares usually rise around 2.7 percent the month after the event ends, but fall 1.4 percent in the following three months.
They filter the golden Adidas shoes that Messi will wear in Qatar 2022
Recently, it was revealed that the shoes that Lionel Messi can wear in the World Cup were leaked on social networks.
The Argentine soccer star will wear Adidas brand shoes and they are similar to the ones he wore in 2021, when his squad ended the streak of almost 30 years of drought without titles and won the Copa América after defeating Brazil in the Great Final.
According to the images that have been revealed on social networks, the shoes are in a golden tone, with vivid blue and white. The lines that characterize the brand that sponsors it are in a black tone.
With you, Lionel’s weapons for Qatar 2022. 🇦🇷🇶🇦 pic.twitter.com/XTFEYeqeGC
– Football Attack (@AtaqueFutbolero) November 4, 2022
Also, the design, as already said, is inspired by the first one he used in the 2006 World Cup in Germany, there he wore some +F50, these had a very similar style, in addition to a very emotional message such as “The Hand of God” and the number 86 referring to the title won by Diego Armando Maradona in 1986 and the controversial play of his goal with his hand against England in games prior to the final.
Let us remember that the Argentine star debuted in 2006 with Adidas footwear and to date he remains with the German brand and as part of the respect and trajectory they have decided to be inspired by that first design to now create a special one.
There are many sports brands such as Nike and Adidas that are the most common among the world’s soccer teams, which work on the uniforms or equipment that the players will use in this sporting event. As an example, many teams have already revealed what their shirts and uniforms will look like with which they will be recognized at the World Cup that begins next Sunday, November 20.
In conclusion, every four years the World Cup ignites the passion of the fans and the dreams of the national teams to lift the World Cup, but it also generates endless income for many, especially for the brands.
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