Author: Aurora Writes

The veto that Smart Fit favored the user reminds us that today one of the most valuable brands in the training market. One of the qualities of Smart Fit as a brand is that it has been able to consolidate a large database of registered users with great success in the market. These actions committed by brands like Smart Fit reveal the level they reach in the market. Bad experiences are a symptom of bad decisions made within a business and SmartFit has committed a series of these, as denounced by a user of his chain, who narrated how he…

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A former employee has released a series of bitter truths against Starbucks where he learned all the tricks a barista can pull off in a store. Among the confessions made by a former Starbucks barista, he warns that employees react to cold bread or decaffeinated drinks. The incident is an important action in how the most valuable brand in fast food retail has managed to consolidate itself in the market. Be barista It has become a job with a great job offer, due to the amount of competition there is with points of sale such as starbucksbut it has also…

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The event occurs after a round of Pitch that lasted 4 months to stay with Bodega Aurrera and Mama Lucha. The strategy for which VMLY&R Mexico will be responsible is the evolution in the communication with which it is linked to the consumer. The challenge will be to manage to maintain the identity of the brand, now that Walmart is unifying the strategy of less permanence in the store by the consumer. Retail is a powerful industry, but it is also one of the biggest enthusiasts of advertising and investing in it to achieve effective results in everything it communicates,…

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“I quit my job a couple of days ago, I prioritized my mental health, that subject that is rarely talked about, but that is worth more than any money in the bank. For me, good mental health gives me the creativity I need to help people and companies build their brand, grow their sales, and humanize their business strategies.” Those were some of the words that the Argentine marketing analyst Loana Reser wrote in Instagram Y LinkedIn next to the photo of the cake that her brother gave her to “congratulate” her on the decision. Yes, he congratulated her on…

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In a recent interview, the Duffer brothers compared the fourth season of Stranger Things to Game of Thrones. Stranger Things is one of the most iconic and important series in Netflix history. The fourth season will not be the last, which is why a fifth installment is already being considered. Matt and Ross Duffer, creators of Stranger Things, affirm that the fourth season of the series will be like Game of Thronesthe successful HBO series. On the one hand, when we talk about Stranger Things, we are talking about one of the most iconic and important series in the history…

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Through the social network Twitter, a consumer from the Oxxo stores denounced the brand for selling her an “adulterated” bottle of Don Julio brand tequila. In a second publication, the consumer shows that she is throwing away the tequila and assures that the alcoholic beverage is “adulterated” because due to the degree of alcohol it has, it should not be frozen. The Internet user’s publication generated various comments from the digital pulse that also assured that the drink he bought “is adulterated, it is ethyl alcohol because it does not freeze.” Reviews on social networks can be very important to…

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With the case of the Simpsons, the number of contents that are committed to inclusion increases. Another similar case occurred with The Muppets. Inclusion has become a key issue in the way brands get involved in the market and manage to bet on innovation in discourse, with new cultural proposals. With the inclusion, important guidelines have been defined that serve to measure the work with which it is sought to involve the consumer. The inclusion within the content we consume today is aligned with the trends of inclusion, such as the use of sign languagewith which characters The Simpson They…

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David Faitelson’s complaint against Ricardo Salinas led the businessman to apologize, recalling that the conditions of his departure from Azteca were not what he warned about. The incident is an important reminder of the talent management that takes place at Azteca and the various cases with which Salinas has been linked. There is a very important challenge to take into account under these parameters and it is the example in talent management that entrepreneurs like Ricardo Salinas impose. David Fatelson made a statement involving Ricardo Salinasthis during an interview that the journalist had with a famous youtuber dedicated to this…

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