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The veto that Smart Fit favored the user reminds us that today one of the most valuable brands in the training market.
One of the qualities of Smart Fit as a brand is that it has been able to consolidate a large database of registered users with great success in the market.
These actions committed by brands like Smart Fit reveal the level they reach in the market.
Bad experiences are a symptom of bad decisions made within a business and SmartFit has committed a series of these, as denounced by a user of his chain, who narrated how he was deceived by answering a supposed satisfaction survey, when in reality it was his veto to enter any branch of the famous chain.
The young man explained that he had at least three altercations in SmartFit. In one of them he was attacked by a couch from the gym he attended, in another, a man physically assaulted him to make him clean the equipment he used with highly polluting disposable wipes, while he received an administrative order for asking a man not to carry out exercise barefoot, even though it was a health risk.
@fernandoesquivelmx #paste a video of @fernandoesquivelmx #StoryTime #viral #for you #foryoupage #fyp ♬ original sound – لوسيفر
Bad service has been a topic of great analysis in any area in which it is addressed and a very big challenge that remains in this area has to do with the capacity of the market and the value of being able to understand the consumer and not repress it. .
Repression instead of a solution is a mistake that brands make against consumers, because they do not know how to manage their requests, it becomes an important act of innovation, especially at a time when it has become relevant for brands to understand the market .
Understand the market, don’t suppress it
Understanding the needs of customers has become a great opportunity to solve problems and not repress them by experiencing them with a bad product or a poorly provided service.
The best case of this has just been given by Fernando Esquivel, who complained on social networks about a series of unfortunate events in which he was involved and that ended with the worst punishment by Smart Fit, the veto of its establishments.
With this case, far from accompanying a consumer in their activities, they are punished for having activism at the point of sale, a consumer who collaborates with the brand to comply with its values and rules cannot be punished.
To this case is added the cancellation that Ricardo Salinas made of a Total Play service to a user of the platform, after complaining.
At the time @PIOrealtor, he wrote: “so good pinshiiiissss, nice! @StarPlusLA removes their + channels from @totalplaymx 7 of them. And of course, @totalplaym puts on 5 farting channels from @UniversalTVLA to “compensate” for the loss. But nothing to see and of course they will not make adjustments to the charge for the TV grid. Oh!”.
After the complaint, the businessman got involved in it and was blunt, warning that he would cancel his service.
There are a series of challenges to analyze aspects based on which it is possible to integrate the results, in order to innovate in the market. and most importantly, define activities that manage to establish challenges from which you can influence the market.
Given this, it is important to understand the resources based on which it has been possible to define a very important resource for the consumer and it is the one that has to do with the way in which brands have become transcendent in the lives of consumers.
With this in mind, we ended up identifying activities that serve as a guideline to better understand the market and not only that, establish activities that are important to the consumer.