Author: Aurora Writes

Corinna Martínez, production director of Mastodon, spoke exclusively with Merca2.0 about the keys that helped the video clip win Cannes Lions. Residente’s winning video clip has given lessons in creativity and how to approach the pieces that are traditionally awarded at Cannes Lions. As a producer, the creative capacity of Mastodon, which she shared with Merca2.0, reveals the guidelines to follow in managing ideas. Resident took the Grand Prix in the category of Entertainment Lions For Music during the Festival of Cannes Lions and the success of the video clip is that it showed new opportunities to reward creativity, alternating…

Domino’s Pizza is one of the world’s largest fast food franchises. The success of the brand is not only due to the sale of its flagship product, but to a set of marketing and branding strategies. Working on branding is one of the most important methods to implement to achieve permanence in the mind of the consumer. A couple of daughters have asked their father for a Domino’s pizza, but this one got creative and made his own comic version of the brand. The fast food industry proclaims itself as indispensable todayallowing millions of consumers around the world to buy…

The growing development of technology has as its main initiative to facilitate daily tasks, directly increasing comfort, automation and security, so today having devices that allow monitoring the home effectively and remotely is paramount, when it comes to integrate a home automation projectso today it is common to integrate surveillance video cameras, surveillance and presence sensors, as well as smart doorbells, which are an alternative to increase security within the home in a simple and effective way. Netzhome smart doorbells; an alternative to security Within a project designed for home automation in the home, the control of inputs and outputs…

Ogilvy has once again shown its creative capacity by highlighting among 25 thousand 464 registered pieces. Ogilvy’s campaign, which won Gold in Entertainment at Cannes Lions, stands out for its originality in its commitment to innovation. Creative ability has increasingly established itself as a key benchmark for agencies like Ogilvy. Ogilvy Mexico has become an example of creativity with which a brand establishes new parameters in the market and, most importantly, defines the activities that they play; today, this this agency proves it by getting a golden lion in the 2022 edition of Cannes Lions. “It is super important and…

On Twitter, Chedraui has been exposed for offering poor consumer treatment. The incident occurred in Acapulco and, according to the digital complaint, was supported by another user. Both tweeters affirm that, in said branch of the supermarket brand, “they scold customers”. A branch of Chedraui was exposed on social networks – on Twitter – for allegedly providing poor customer service. These are times when consumers turn to social networks to approach brands and/or companies in order to share their experiences with them, both positive and negative. Twitter has become, in some way, what was previously known as the “complaints window”,…

Krispy Kreme shared what their quality control process looks like on each of their products. The brand made this clarification after a consumer complaint was published on TikTok. The firm assured that it is already in contact with the client in question to understand her annoyance and her complaint. Complaints against food chains, restaurants or stores that sell food have become the most common on social networks, mainly due to the sale of products in unhealthy states that can harm the health of consumers; however, they are also an opportunity for users to generate views using the name of the…

The client shared that the brand gives him a GPS while he is in its warehouses. During his tour he also shared that each of the cars is on display with your documents and keys. Currently Kavak has been in the eye of the hurricane due to the various complaints against them. With the arrival of social networks, brands have benefited a lot thanks to the fact that it is the consumers themselves who can share the good experience they have when they are clients of a firm. A tiktoker shared how Kavak operates when it comes to selling a…

Netflix shared the latest trailer for the fourth season of Stranger Things and, with it, welcomes the end of it. Since Stranger Things 4 arrived on the platform, it became one of the strongest bets to recover part of what was lost at the beginning of 2022. Recently, Netflix confirmed the launch of the second season of Squid Game (The Squid Game), another of its strong cards. Ahead of the release of the second part of Stranger Thing 4, Netflix has a new trailer ready and, with it, a new wave of expectations. It was on May 27 that, after…

Pets have managed to have more followers on Instagram compared to some influencers. The Mexican population can spend more than a thousand pesos a month on their pets. Dogs have represented a good element to launch a marketing strategy capable of reaching thousands of people. The security cameras of a store have managed to capture a dog stealing croquettesas well as the hearts of netizens. Currently, the population has the opportunity to acquire various companion pets, where there are some clearly preferred among households, dogs. According to information from the National Institute of Statistics, Geography and Informatics (INEGI), There are…