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Pets have managed to have more followers on Instagram compared to some influencers.
The Mexican population can spend more than a thousand pesos a month on their pets.
Dogs have represented a good element to launch a marketing strategy capable of reaching thousands of people.
The security cameras of a store have managed to capture a dog stealing croquettesas well as the hearts of netizens.
Currently, the population has the opportunity to acquire various companion pets, where there are some clearly preferred among households, dogs. According to information from the National Institute of Statistics, Geography and Informatics (INEGI), There are 57 out of every 100 Mexican households that have at least one pet, where canines belong to 85 percent.
Its high permanence has allowed different companies to grow economically by offering certain products or services that we did not use to see so frequently a few decades ago, such as premium pet beds and even some particular services for them, such as beauty salons, spas, hotels for dogs, among endless other opportunities to explore, considerably increasing the expense of their respective owners to give pets a life worth living. first world, or at least try.
According to the survey carried out by the financial services platform, Curo, together with the market research company, Brad Engagement, it was determined that During 2020, consumers managed to spend up to more than a thousand pesos monthly on their pets, including products and services such as haircuts, baths, toys, prizes and others, demonstrating part of what “love” towards these beings is capable of causing in their respective owners.
A user on TikTok has chosen to show a particular event when checking his security cameras and his inventory, where he found a dog stealing croquettes in a “strategic” way, since he patiently waited for no one to see him in order to carry out this act of vandalism and not leave traces in his path.
@charlypazr We discovered this when checking inventory haha #mission Impossible #humor #pets ♬ Mission Impossible (Main Theme) – Favorite Movie Songs
Given this, beyond being dissatisfied with the act, both the owner of the store and the users have had all kinds of positive reactions around the recordings by the security cameras, since they make comments such as “The lady with the baby was her accomplice, she distracted the cashier”“a very strategic dog, he waited for no one to see him to take the bag”, “I am a lawyer, I declare not guilty”“the only theft that deserves to be forgiven”, among other thoughts on the matter that show part of the positive trend on pets in recent years.
This fact failed to generate bad reviews, partly due to the favoritism towards these beings, demonstrating a possible opportunity to explore in the world of content creation and marketing strategies, especially in the world of social media.
To take into account how relevant or what its impact could be on social networks, it would be worth considering that information from Statista where it is shown the most liked pet accounts on Instagramwhere jiffpom managed to attach more than 6 million followers, nala_cat more than three million and itsdougthepug more than two million, managing to attach more users to their accounts, even than some well-known influencers.
This trend, along with the use of social networks, has been used by different brands to their advantage, effectively positioning themselves in the minds of Internet users. This was demonstrated by the croquette brand Pedigree, who took advantage of the growth in followers of a dog security worker at a Pemex Gas Station, Gasolin, to make an “influencer marketing” strategy and sponsor ita fact that won the applause of Internet users.
Pets have proven to be highly liked by Internet users, a reality that brands can take advantage of through different strategies.
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