Author: Aurora Writes

Tiktoker creates a classic version of “Te Felicito”, the new Shakira, and manages to win over its fan base. Just a few days ago, the Colombian launched this topic and, in a matter of hours, slipped into the trends of social networks. On Spotify, to mention an example, “Te Felicito” already has more than 106 million views. The most recent hit of the Colombian singer Shakira, “I congratulate you”, now has its version in classical music. Share result by TikTok. Currently, talking about Shakira is also talking about a singer of international stature and extremely successful; one of the most…

Starbucks is one of the most important international coffee franchises, and the favorite of Mexican consumers. “Small” employer branding strategies can make big differences and this company knows it perfectly. The welcome kit delivered by companies has proven to be a strong gift to their employees. A Starbucks barista has chosen to show off the welcome kit to social media who gave him the mark for joining his work team. The coffee shops have managed to position themselves as important businesses for the daily life of the population, who can access these places so that their palates can taste endless…

An entrepreneur surprised in his tortilla shop with Iron Man designs for local consumers. The content creator constantly solves doubts about the investment that opening a business represents. The videos are shared through his TikTok account, where he also showed the results of his venture. An entrepreneur surprised social network users by sharing Iron Man tortilla designs. This has delighted consumers who are getting closer to his new tortilla shop, fulfilling the dream of any entrepreneur: living from their own efforts. The user constantly shares videos about his experience as a content creator and as a micro-entrepreneur. Your videos are…

In the drop-down menu of the application to ask for the “Hayya”, the card that will act as a visa to see the games in Qatar, the organizers forgot about Taiwan. At the island’s request, they added it, but China protested the nomenclature and organizers changed the name to “Chinese Taipei,” which means “province of China.” Taiwan’s Foreign Ministry called the whole thing “very regrettable.” The Taiwanese government says it is “disappointed” because the organization of the Qatar 2022 FIFA Cup changed the nomenclature of the island for the World Cup. He also said that the culprit was China, which…

In Chile, he went to the ATM and saw that the bank had deposited no less than 186,000 dollars in his account, when in reality he charges the equivalent of about 570 dollars per month. First, he reported it to the human resources of the company where he works, from where the transfer originated. Two days later, he repented, resigned, and no one else has seen him. The firm initiated a criminal action against him. An employee of a food factory in Chile received a millionaire transfer and does not want to return it. The company, by mistake, deposited 165…

500 former Tesla workers denounce that Elon Musk made “massive layoffs” without complying with the labor law. Specifically, they argue that he did not send the legal dismissal notices 60 days prior to a dismissal. Musk said from Qatar: “It seems that everything related to Tesla has a lot of clicks.” A large group of former Tesla workers filed a complaint against the electric vehicle manufacturing company in the United States, arguing that federal laws were violated in their dismissal process. The plaintiffs allege that Elon Musk, CEO of Tesla, carried out a “mass layoff” that constitutes a crime, among…

Within the framework of the Cannes Lions Festival 2022, the last shortlist that was announced today was that of Mobile, where more than 500 campaigns participated and Mexico only participated with 8, managing to place a campaign in the shortlist thanks to the work Made by VMLY&R Commerce Mexico for the Corona Extra brand.

The scenario we are experiencing, in which creativity is being celebrated at the Cannes Lions Festival, reminds us how important ideas are and how a brand like Prudence trusts them. Prudence’s creative commitment has a very important element to take into account and that is the ability to understand the market and resolve a problem such as teenage pregnancy. There is an important guideline in creativity and it is solving the needs that arise in the day to day of the brands. Alan Veracorporate marketing director for DKT Latin America, the company behind popular brands such as Prudenceshares in this…

Through a series of videos on TikTok, they show the practices of the so-called “dinosaur” companies, those companies that refuse to update. The arrival of the pandemic left, as a consequence, a significant growth in digitization; however, there are companies that have not made that leap. TikTok is now the social network through which new generations interact with each other. The “dinosaur” companies are, in the words of a tiktoker, those that maintain very obsolete ideas and somehow they refuse to update. One of the great effects caused by Covid-19 was, without a doubt, the growth in unemployment. According to…