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The promotions they are a key channel for brand investment within the creative industries.
Changes like in AMAPRO also occurred in LLYC, establishing new managerial responsibilities.
A creative element that distinguishes AMAPRO has been the ability to add diverse voices to the segment.
There are changes in the Mexican Association of Promotion Agencies (AMAPRO) and with them its new board of directors has been announced, for the 2023-2024 administration, in a year of challenges imposed by inflation, although with the encouragement of the strength of the peso against the dollar.
from the dome, AMAPRO affirmed that the changes are part of the Association’s commitment to its memberswho are responsible for the activations we see of the brands, to publicize sales strategies, new products or dynamics.
The work of the Association will now be under the supervision of Franco ScipioniManaging Partner Grupo Map, with more than 15 years of experience in Point of Sale Execution.
Grupo Map has promotion channels specialized in shopper, communication, experiences, digital and social actions.
“I have always been passionate about building and leading high-performance teams and collaborating with the companies we work for in achieving their goals. Today the challenges are great because we must continue with the good done by our predecessor Fabiola Davóconsolidate it and continue to open up new opportunities that translate into benefits for our partners and, therefore, for end customers”, explained Scipioni in his new assignment.
The rest of the AMAPRO Council joins Ainara Martin de Tolka, who arrives at the office of VP Innovation and International Relations; Damian Pasquini from RDE Promociones, as VP of Marketing; Enrique Saracho of the Adecco Group, is VP of Finance and Leandro Savaro de Marco Marketing will be VP of Operations and Human Resources. Vincent Tameswho comes from Enfoque Creativo will repeat his position as VP of Education.
The work map for the next AMAPRO administration will be focused on attracting and retaining talent in the sector, since it has been measured that at the end of 2021 there will be a post-pandemic economic reactivation, where there are projects that cannot be completed due to a lack of human resources and a high turnover in the segment.
A second objective will be to improve the loop in which the agencies find themselves, where they repeat bad practices from the past, such as having to wait long periods for the payment of services, which becomes a time bomb for the agencies, considering the inflation that we are experiencing. .
“The main axis of my management will be to continue working to maintain AMAPRO as a pillar of the Promotional Marketing industry in Mexico and LATAM. In addition, we will seek to unite Central American agencies to expand the possibilities of collaboration and operation of their partners in those countries”, explained the new president of the Association.
At the educational level, agreements were signed with the Pedregal University, to launch the AMAPRO Diploma, which over five months will address issues such as promotion management, promotional strategies at the point of sale, digital promotions, high-impact promotional strategies, negotiation both inside and outside the point of sale.
Regarding changes in the industry, the arrival of Luisa Garcia like the new Chief Operating Officer (COO) overall of LLYC.
“The new management structure allows us to face the challenges we have set ourselves. We are committed to creativity, innovation and the digital transformation of the business. They are the bases to continue growing, anticipate and help our customers. Here the role of Louise What COO It’s fundamental. I am also convinced that Luis Miguel will do a great job as CEO in Europe. He has shown that he knows how to lead operations, with good results. At the firm we like to promote the professional career of our best collaborators, betting on new challenges”, he explained. Alexander Romero, CEO LLYC Global on the change.