“We are very satisfied with the project. It is a 22-story hotel, with an excellent location in Insurgentes, where everything that has to happen in Mexico City happens,” explains Javier López, the company’s vice president of operations. “It’s in front of World Trade Centeron a lot nine square meters wide, which at the time of construction represented a number of technical challenges”.
The complex was projected to open last year, but the pandemic delayed its construction by eight months, so its new opening date is August 15.
With 106 rooms divided into four categories (double bedroom, king bedroom, queen bedroom and suites), the complex plans to start with dynamic rates that will range between 1,800 and 2,500 pesos per night, and that will be adjusted based on seasonality, particularly according to events at the World Trade Center and the Pepsi Center WTCan enclosure located to one side where several concerts take place.
This will be the fourth complex in Mexico of the brand Novotel, one of the nine that make up Accor’s portfolio in the country, which also operates in Santa Fe, in Mexico City; Toreo, in the State of Mexico, and in San Pedro Garza García, in Monterrey.
Accor expects the new hotel to be part of an occupancy trend that started the year at around 40%, climbing to a threshold of 50% to 55% by 2023. In Mexico City, average hotel occupancy closed June at 56.7%, according to data from the Ministry of Tourism (Sectur).
“We are very optimistic. There are confirmed events, the event calendar of various forums is returning, convention centers are becoming active and companies are showing significant interest in travel”, assures the manager.
In the short term, the hotel chain is also preparing to introduce a complex Hyde in Mazatlán with 150 rooms signed at the end of 2020, oriented to the life and style segment. In addition, the opening of a hotel is still pending. SW –one of the most exclusive in its portfolio– in Los Cabos, signed at the end of 2018.