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“Experiential Marketing” is a study that projected the impact that events have on the sales of a marketing strategy.
Kaspersky revealed in an investigation the vulnerability that exists in the cybersecurity of a computer, through obsolete programs or apps.
Kantar placed the highest value Chinese brand in the home segment.
The construction of a strategy of marketing it requires a clear understanding of the context and scope of the opportunity in its implementation. There are recommendations Updates that help.
The study entitled “Experiential Marketing: The Art of Seducing through the Senses” concluded that a 92 percent of interviewees believe that the union of events with experiences aimed at sales and marketingdetermines the success of a campaign, while a 90 percent of marketers interviewed assured that the experiences generate a engagement stronger and higher quality in the connection with the brand.
This is definitive to increase the commitment in event marketing and according to Human Connectionsstarting first by analyzing the context of the client or consumer, creating the strategy and designing the experience, to that extent the marketing full experiential 2022 it will be successful.
Update old programs on your computer
A study of Kaspersky found that outdated versions and apps are the main target of cyber attackers and antivirus accounted for more than 500 thousand users those who are vulnerable to these actions.
Among the compromised programs and platforms are Adobe Flash, Android Y Java.
“As the vulnerability is quite easy to use, we expect an increase in its exploitation. Criminals create malicious documents and convince their victims to open them using social engineering techniques. The application of microsoft-office then download and run a script malicious. To stay protected, it’s vital to install the vendor’s patch, use security solutions capable of detecting exploits, and keep employees aware of modern cyberthreats“, said Alexander Kolesnikovanalyst of malware in Kaspersky.
The best Chinese brands
What is made in China is always a reference in conversations with clients and in marketing strategy arguments, so a study of kantar ranked which are the best Chinese brands globally.
This firm found that Hisense ranked first in the home category and seventh in the overall list of most valuable brands in this eastern region.
within a Estimate of Brand Financethe platform placed ICBCHuawei and al China Construction Bank as the most valuable brands in the market.
Time to migrate to the cloud
A study of Zoho concluded what are the steps to follow to migrate to the cloud: start with the migration planning, schedule before starting the process, establish objectives of why the migration is going to be carried out; establish needs and conclude the type of solutions that are needed.
Within Mexico there Dear of Statistical and the IDCwhere it is revealed that during 2021 reached revenues of two thousand $745 millionfigures that have grown since the 748 million dollars.
Given these projections, cloud storage has become a crucial trend that confirms increasingly valuable elements of the value of digital technology in business.
Reactions to electronic commerce
AT&T projected a series of studies and concluded that the best strategy to support a physical business of an online domain is to carry out the migration centered on the client, so their purchase experience must be facilitated, since a research about sale On-line in SMEs – 2021 found that seven out of 10 SMEs have seen an increase in their sales by adding digital channels.
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