Of the books What do we recommend to improve your strategy of digital marketingthere is no doubt that they will help you stand out from the almost 108,000 marketers who currently work in Mexico, as we will reveal with projections from the Labor Observatory.
Each of the books that we list as a recommendation reveal cases, processes, and resources that are suitable for a certain moment in your work as a digital marketer.
Since the 90s when the term digital marketing began to be used with the explosion in the use of the internet, the domain of work within this field has become relevant.
One of the main qualities is that digital marketing is not only applied to native digital brands or that only move in this medium, there is a significant number of offline businesses implementing this category.
There is a significant percentage of participation of digital media in triggering consumer interest through the digital scenario, so making books that improve your digital marketing strategy is crucial.
The profile of the digital marketer is based on a base of almost 108 thousand marketers that the Labor Observatory of the Ministry of Labor reported in its latest figures from the National Survey of Occupation and Employment, STPS-INEGI (3T,21). Before them you have five books that will help you detonate your digital marketing strategy.
From the following list of titles, the value of these works stands out for the capacity for knowledge that each one of them offers you, implementing resources that at the end of the day you can develop strategically, with a very important point in them, which can be rethink the result you can achieve in the face of the budding challenge within your agency, entrepreneurship in the marketing department of the brand you work for.
“Build your Spiral Marketing and Sales Plan in 10 stages, step by step: Includes Digital and Offline Marketing Templates and Strategies” is a book that adds 4.7 out of five stars rating on Amazon, where its author, claudia munozguides us based on the experience accumulated in the industry, in the construction of resources that help make your next digital marketing strategy, a work that gives you the theoretical bases, from which to start your next business or perfect the results of the account in that agency where you work.
Price: $439.51
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Digital marketing is a work that forces us to study works such as “Marketing strategy” of Michael Hartlin, where this man serves the same for your university education, as for professional training. The influence of this work on marketing management, politics in this area or the design of a good strategy is very positive.
Price: $539.00
Philip Kotler is without a doubt the greatest reformer in the marketing industry, since everything he has warned about has become a key issue within this industry and in 8 Ways to Grow: Marketing Strategies to Develop Your Business It forces you to think about strategies based on answering simple questions such as knowing if your company is innovative, how strong your brand is, what level of satisfaction your customers have with your brand, what capacity your company has to dominate market share; in what new markets has it considered growing, what new clients and how is it gaining them and in what way does it collaborate with NGOs or the government.
Price: $1,666.99
“Without content there is no Marketing (digital): How to create a content marketing strategy to make your customers fall in love and transform them into ambassadors of your brand” It is a fundamental work in which the power of marketing is patented through a content strategy, with a key element, which is the power to deliver real value to consumers.
Price: $554.62
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