In today’s world, we have all used and executed the word marketing in our lives at some point in our lives, but perhaps you want to learn more about these strategies. Given that, you should read the book of the day: marketing is not (only) advertising: effective marketing to connect with your audience and boost your business.
The author Pilar Bringas, explains in this book how in the media in general the term marketing is understood and used in an erratic and ambiguous way, almost always with a deep negative connotation: as the way to create needs by manipulating our desires and forcing us to buy things we don’t want.
So this book seeks to explain how marketing is not just advertising, since this is a fundamental part of the equation, but marketing is more than that, much more.
Marketing is not (only) advertising, it is an informative book that shows that doing good marketing is understanding who you are serving, designing the way to do it in a differential way and communicating it effectively, applying a lot of common sense, a bit of intuition and a touch of creativity.
Likewise, its author, Pilar Bringas, takes a tour of the basic fundamentals and the main tools for effective marketing that connects with your audience, adds value to your customers and makes your business sustainable.
Finally. explains that the concepts are illustrated with real examples of companies that do very good marketing without the means of large corporations and that can serve as inspiration for SMEs, brands and smaller businesses.
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