have a rural hotel It may sound attractive to many. It is like having a country house, where we receive guests. A dream come true. However, it is important that this dream does not turn into a nightmare, when the income is not enough to maintain the rural hotel that we had so much imagined. Here I am sending you twelve super tips to help you make your hotel a profitable business, where it goes beyond a passion for serving guests, but also covers costs and also generates profits.
1. Let’s promote rural hotels
To promote a rural hotel you need to take photos of both the hotel and the settings that surround it. Here the attraction beyond the architecture are the panoramic views that you can have. Keep in mind that the guest goes for that, to enjoy the landscape. Taking photos and promoting them through social networks, especially Instagram, is essential to make them go.
2. Great attractions
Rural hotels have great attractions and that must be maximized. You are disconnected from the city, so people go with an attitude of relaxing and having a good time. For that it is necessary that certain comforts do not fail or improve. Clean rooms, sheets, very comfortable beds and where to leave your backpack or luggage. The amenities can be aromatic or better with natural essences, thus inducing the guest to this world of nature.
3. Influencers work
Influencers do work. Invite them with free nights at the hotel or negotiate fees that are convenient for both of you. You will get more followers and new transactions. Being a rural hotel, it can generate some mistrust, about how good it is, but if the number of followers on social networks is important, it means that it is not an uninhabited hotel, on the contrary, it exists and can be good.
4. Facing difficulties
Rural hotels also have difficulties to make themselves known because they are not close. It is very difficult for people to make the decision to go there and less if it is not known. Once the possible guest makes contact through some of the sales channels, it is important that the person in charge of making the reservations provides all the information about the hotel. Including the map of how to get there. The one-on-one contact with the guest will give them the confidence to make that trip. This link must be maintained permanently from your arrival until your entire stay.
5. Promoting high-impact activities
To promote your rural hotel, the activities you offer are essential. For example: Walks in the area, massages in the middle of nature, horseback riding, high-impact hiking. Obviously everything will depend on the size and budget of the rural hotel.
6. Integrate local staff
The staff with whom you count is good that much of it is from the area. Not only are you giving job opportunities to local people, but they will also serve guests who come from other places with great pride and affection. Telling them about the wonders of their place of origin.
7. Staff training and finesse
Training at all levels of staff lodge they are very important especially for this type of rural hotels. People generally arrive tired and even a little in the hands of the host. They are on the outskirts and you have to be very delicate when treating them. Some people may not be used to leaving the city and the most important thing is to transmit security and a friendly treatment at all times. Here we have an opportunity in front of a hotel in the city, since people when we go to distant places, if they treat us well, we like to get to know them better. Since socializing is something that the human being in itself needs.
8. Food Adventure
Gastronomy is something that all guests look forward to. Most do not expect you to serve them in a rural hotel, as if you were in a 5-fork restaurant in the city, but they do want to eat well. They won’t forgive you for a tasteless dish or a poorly made drink. They have traveled so far and expect a generous portion with local flavors and a typical local drink. When a guest speaks well, it generates good comments.
9. Positioning to explore other markets
Generally, when you are already known through social networks, vacationers think of you lodge for one or maximum two nights. Try to adapt your hotel for other markets and thus achieve higher income in the week. For example, companies that want to lead incentive groups, groups that perform meditation. Getting other markets, for that occupation in the week will help you get many more benefits. On weekends, it is most likely that families or couples and/or groups of friends visit it.
10. Essential internet connection
Today’s guests like to seek that disconnection, but never without the internet. I think it’s a partial disconnection, but today most of them work with their cell phones or laptops, so the lodge, it can also play as an office that allows you to get inspired for new projects, jobs, etc. This also allows you to have occupation during the week of people who work, such as the so-called digital nomads, who work from hotel to hotel in the outskirts, thus being inspired for long periods of time. Let’s not lose that market that exists. In addition, those who stay need to know if everything is fine at home and/or work to continue with their “disconnection”.
11. Environment with a rural touch
Give an atmosphere to your rural hotel, the one you choose. You do not need a larger budget, but if it is necessary to hire someone to help you, it is very important. A lodge with materials from the area and that do not break the stage. They will generally be a magnet to want to stay. In these times, there are no decoration prototypes, but what I do recommend is that the environment transmit peace and tranquility and surprise them with details, either with typical paintings of the place. The entire hotel does not have to be made using materials from the area, but it helps to convey that you are in a place that belongs to the area.
12. Spread dose of magic
Bringing a bit of magic to your rural hotel will make your guests bring out that inner child for a few moments. There is always a person known from the place who cleans energy. Look for a typical local event, be it a payment to the land, perhaps reading the coca leaf. These types of activities make your rural hotel unique and achieve memorable experiences for guests. You can do it, for certain dates or anniversaries. They help a lot as an advertising medium.
angelo pinasco CEO at Empresa Agroindustrial La Punta SAC, a company dedicated to the cultivation and export of hass avocado and mandarin w murcott. He is CEO and founder Agroturismo Perú SAC. He participates as director of Prohass, an association that promotes the consumption of Peruvian avocados in the world.