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In 2022, the Super Bowl had a total of $545 million in advertising revenue.
It is predicted that by 2028, the number of YouTube users will reach more than one billion.
During 2022, 500 hours of video were uploaded to YouTube per minute.
Youtube joins service providers during the super bowlGoogle’s video platform has announced that it puts into rent he “masthead“, his main advertising space during the sporting event, each rental will last one hour.
During the previous years, the advertising spaces during the super bowl generated just over 300 million dollars in revenue, this according to Kantarthe study revealed that during 2020 the figure amounted to more than 449 million dollars, that year a total of 70 commercials were shown during the transmission of the super bowl, which is equivalent to a total advertising time of 46 minutes; In addition, 30-second ads had an average cost of $5.6 million.
A study conducted by MarTechSeries reveals that viewers of the super bowl they prefer to enjoy it from a TV, with a total of 59 percent of viewers, followed by mobile devices with a total of 16 percent, plus laptops and tablets have 13 and 12 percent of users.
YouTube is positioned among the three industry-leading social mediaFacebook and WhatsApp share the top 3 of the platforms with largest number of active users worldwideAccording to a study conducted by data reportduring January 2023, the main social network of Meta, positioned itself as the network with the most active users with a total of 2 thousand 958 million, followed by Youtube with more than 2 thousand 500 million users, while the instant messaging app obtained a total of 2 billion.
YouTube rents its Masthead by the hour for the Super Bowl
Youtube has announced this Wednesday that this weekend it will launch rent his advertising space largest within the platform, the mastheadthis on the occasion of super bowlsince the social video network will allow brands to buy this space by the hour during the sporting event.
Google highlights that in the United States, brands are anxiously awaiting and preparing for the super bowlbut in this type of event the advertising is usually crowded, both physically, as well as on television and digital, betting on the latter Youtube explore a more creative advertising experiencewithin the largest video social network in the world.
This is not the first time that Youtube rent this space because just a few weeks ago, he rented his masthead to the giant Xiaomi, the Chinese company used the video platform to launch the Redmi Note 12 series, this through a “Live” transmission, in this way the company was looking for boost audience of this launch, and made use of the “hourly income” of the social network, due to this the event had more than 90 thousand simultaneous views during the transmission, and the device achieved a record number of sales in the first week, which which made it one of their most successful releases to date.
The team of Google announced that this is only the beginning of a new space to promote itself, revealed that it will be launched “Brand Lift“, a tool that will allow measuring the incremental impact of the masthead of cost per impression (CPM), it also reported that it will launch a package on the market where companies will be able to identify high-impact locations around the content of cultural events.
Youtube It will not be the only company platform to have the ability to rent the mastheadGoogle stated that the Google TV Masthead and YouTube Masthead will be available for purchase together for select verticals.
Youtube It is one of the most popular platforms and it was to be expected that they would add advertising space on their social network, now with the rental of the masthead during the super bowlit remains to wait for other events with high ranking world.
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