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From September 2021 to November 2022, YouTube Music added around 30 million new subscribers.
Apple Music occupies, so far, the second place in the universe of music streaming platforms.
Currently, the music streaming market is led by Spotify and its more than 450 million subscribers worldwide.
As part of a positioning strategy, YouTube Music has a new feature ready, very similar to what Spotify and Apple Music already offer; What is it about?
Streaming music platforms are having a great boom since they were placed among the preferences of users, which has led to a very interesting competition landscape.
Much of this growth is due to the pandemic and, of course, its inevitable confinement, a fact that forced us to find forms of entertainment that were somewhat different from what we were used to. Without even being able to leave the house, the only “real” thing, paradoxically, was virtual life, as shown by the most recent report of We Are Social and Hootsuitewhich indicates that, in 2021, the number of users connected to the Internet grew by 4 percent compared to what was registered in 2020.
Today, Spotify is the platform of streaming market leading music At least that’s what they say the more than 450 million subscribers it has so far, according to data from the company itselfwell above its competition, Apple Music (with more than 79 million subscribers) and YouTube Music.
Taking this into account, a few weeks ago, it was announced that the Google platform, YouTube Music and YouTube Premium exceeded 80 million users globally, getting closer to its rivals and demonstrating, once again, that today It is streaming in all its modalities.
YouTube Music copies this feature from Spotify and Apple Music
A noteworthy fact is that not long ago, YouTube Premium announced an increase in its prices, which, in the words of Marni Greenberg, spokeswoman for YouTube, “It reflects the full value of YouTube Premium and will allow us to further develop Premium features and continue to support creators and artists”.
Undoubtedly, beyond that, reality dictates that competition in the digital sector cannot stop and YouTube Music seems to understand it that way, because, now, it has a new function ready with which it seeks to conquer more users.
According to recent information, YouTube Music is working on a new update with which it offers its users musical content and synchronized lyrics.
According to what has been revealed, it is an interface that, at the moment, can only be used when streaming said service from an Android phone to a Chromecast Ultra.
In addition, it is not, as such, a great novelty, since other platforms such as Spotify and Apple Music already have this service and it is, without a doubt, one of the most used by users who are looking to learn their favorite songs.
However, unlike what is presented on platforms such as Spotify, this new youtube feature shows fixed song lyrics when tracks are played.