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The hailstorm of June 12 caused the collapse of a laminated roof in Soriana Hiper de Mixcoac.
A single injured person with non-serious injuries was reported, who was transferred by ambulance for medical attention.
A strong rain with hail in CDMX caused the collapse of a metal roof in the Soriana Hiper de Mixcoac.
Retail stores are spaces that offer consumers the possibility of choosing different products at the same point of sale to satisfy different needs.where you can find food, cleaning supplies, appliances, among endless other opportunities to explore, where Mexicans have proven to have their favorite brands, thus demonstrating part of their effectiveness in marketing, logistics, number of branches, etc.
According to the Statista study where it shows the number of stores of the main supermarket companies in Mexico During 2019, Walmart de México managed to lead the list by registering 2 thousand 571 stores, Soriana Organization was placed in second with 810, Grupo Comercial Chedraui in third with 306 and La Comer in fourth with 71.
The stores of these brands usually have strong and safe structures, as well as wide and coarse corridors among which there are products of different brands that are well organized to offer consumers a good shopping experience, as well as promoting other types of elements that they raise the value of these companies; however, sometimes there are some inconsistencies that put their integrity at risk.
This Sunday, June 12, some points in Mexico City were strongly affected due to a rain with heavy hail, breaking the peace of the people who were walking through the streets, affecting the integrity of some businesses and collapsing the structure of the Soriana located on Avenida Revolución in Mixcoac, in the Benito Juárez mayor’s office.
This is how users captured the moment of the collapse of the roof of the @TiendaSoriana Located on Avenida Revolución in Mixcoac, it was due to the weight of the hail. Emergency Emergency Units continue to work pic.twitter.com/GxbLkMENEV
— hermes (@vialhermes) June 13, 2022
Roof structure collapses @TiendaSoriana Mixcoac branch @SSC_CDMX @newscast @Claudiashein @UCS_GCDMX @SGIRPC_CDMX pic.twitter.com/u3CpBi5Ojo
— dEiviD (@david_alvarito) June 13, 2022
Faced with this event, Merca 2.0 requested the position of the brand in order to tell both versions of the story and this is what it responded:
In relation to the events that occurred at the Soriana Hiper Mixcoac Revolución branch, we report the following:
- This afternoon a strong and unusual storm and hailstorm occurred in Mexico City that caused a part of the roof structure of the Soriana Hiper Mixcoac Revolución branch to collapse.
- The incident occurred around 6:30 p.m. and, based on the information we have so far, there were no serious injuries. The only recorded incident is related to a person who was injured during the evacuation, who was promptly transferred in an ambulance for her medical care.
- Given the fact, the store was evacuated and we requested the emergency services, which was called by the Fire Department, auxiliary police and Civil Protection of the Benito Juárez mayor’s office.
- The area has been cordoned off and our specialized personnel are working together with Civil Protection and the corresponding authorities, in order to carry out the corresponding verifications and determine the actions to follow.
- At Soriana Organization we regret the unfortunate moment that our clients and collaborators experienced, reiterating our commitment to the community.
Different inconsistencies can arise when a company seeks to offer its products and services to consumers; however, whether due to preventive internal factors, as well as unpredictable external ones, brands can suffer some type of inconsistency that puts their image at risk, so they must have a plan to avoid an image crisis.
East crisis management It can be worked in different ways, either through a timely communication, subsequent actions, preparing prevention plans, not hiding the reality of the facts and other strategies that can be developed through the brands themselves or their respective public relations agencies.
An example of companies that have demonstrated good crisis management is BBVA, when it made some accidental deposits to its customers and later the latter withdrew the money, but to avoid affecting its image further, it chose to give a coffee to its customers. affected users.
Crisis management is essential to continue maintaining a good image of a company in the face of inconsistencies.
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