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Promoting your social media account usually leads to paying for campaigns on these same channels to make it known, but one young decided it was a good idea to publicize his account instagram from carso he stuck a sticker where his username was read, only he did not wait for the response he would get with his activation, committing a small promotional error.
The promotion of social networks is part of an activity that grows with a greater number of users on these platforms. Dear All of Statista Key Market Indicators warn that the number of users of social networks will reach four thousand 890 million users in the world during 2023.
The dimension of users is striking, so the promotional challenge is huge, hence the creativity to find “original guidelines”, which end up being a misfortune.
A promotion gone bad
@iamcamilacabellos never saw the result of an activation that he made of his account instagramby placing a sticker of your address on your car.
The idea of the woman to give visibility, to promote said account ended with a complaint from a user, where he claimed that he did not know how to drive, so he recommended that he learn before going out again.
After telling her story, which already has more than eight million views, the woman was filled with comments where they laughed at what happened, with texts like “Me at the beginning: what a good idea! me at the end; Better not anymore” or users who sympathized with the facts, for which they recognized that they had to remove the advertising from their vehicle.
“HAHAHAHAHA, that’s why I removed the advertising from my car, the same thing happened to me,” explained another of the users.
@iamcamilacabellos 💡 #viral #fypシ #foryou #for you #Chile #driving ♬ Funny Song – Cavendish Music
These testimonials allow us to understand the current role of social networks and the influence they have achieved, at a time when making stories out of anecdotes ends up being either very bad promotion or very good advertising action.
We verified the latter when Dog Face, a tiktoker who skated while drinking his Ocean Spray juice, recorded himself doing this routine activity. The video went from being simple to the best advertising campaign for Ocean Spray, so much so that the brand was forced to give him a truck as a way of expressing appreciation for the story he starred in.
With these cases, it only remains to affirm the challenge that exists to stand out on social networks and the creative capacity to respond to an unexpected reaction.
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