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The United States is the country that has benefited from the new Sam’s Club promotion, where consumers are more critical of the competition.
Retailers have increasingly similar benefits, between discounts, payment methods and reimbursements for purchases made.
Annual memberships provide stability and financial security to consumers seeking wholesale and retail products.
The new promotion of Sam’s Club has surprised retail and wholesale consumers, because now their membership becomes direct competition with Costco, at least in United Statesbut what retail wins?
Sam’s Club made an announcement that was envied by many Mexicans, because in the neighboring country a membership that reimburses the payment of their annuity was spread, so it seemed “free.”
One day you’re young and the next you want a Costco or Sam’s Club membership.
– Zetalina 🏵️🌻 (@CaroMayfair) March 30, 2022
According to the brand, when buying a Sam’s Club membership, for 45 pesos, the company offers you a gift card with the same amount to spend inside the store.
Although it is expected that it will soon be replicated in our countryin the US the promotion will last until January 31, 2023, so everyone interested in obtaining this benefit will be added to the discounts on items and gasoline that the same product already offers, thus helping consumers who are affected by the rise in raw materials and fuel due to the Russia-Ukraine conflict.
Sam’s Club Membership Vs. Costco
Both retailers have worldwide prestige and positioning; Both offer similar services and experiences, with discounts and benefits that make them direct competition between wholesale and retail consumers; however, now in the United States they have the “level chanca”, with one-year memberships that can be used at any branch.
Sam’s Club, for example, it offers regular, premium and diesel gasoline, offering all the main forms of payment, as well as a MasterCard card that returns 5 percent in cash and up to an annual limit of 6 thousand peos.
Costco It also sells Top Tier fuel, a better quality formula that helps maintain car engines, according to a study by the AAA, but in this one you cannot pay in cash, only with a Visa credit card. In addition, the store also offers its own Visa card with a 4 percent refund on gasoline purchases and a maximum limit of 7 thousand pesos.
Basic consumer products are the main reason for having a membership in both companies, because although Costco’s brand, Kirkland, has good references from consumers, Sam’s Club carries more items from recognized brands. for example, reviewers agree that Sam’s Club has a wider selection of snacks than Costco.
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