His voice is unmistakable. When Martha Debayle walks into a room, her tone begins to fill the room. In a few seconds it captures the attention of everyone around.
It is part of her skills, the driver and businesswoman has a career of more than 30 years in the media and is part of the list The 100 most powerful women in Mexico 2021.
“The main thing in my career has been to be clear that I have one goal: to offer quality content. I do not believe that success is a goal that does not move, I have seen it with my career, some time ago I made content for Bbmundo, today we also speak for the contemporary adult, the content is evolving and we have to move ”.
Its radio program is the most listened to in the country, its podcast is the leader in hours of playback on Spotify, and it is the eighth most listened to worldwide.
It has a community of more than eight million followers on social media and a monthly reach of 43 million people across all of its digital platforms. As an entrepreneur, Martha Debayle has a personal brand with consumer product lines in categories of home (Martha Debayle Home), fashion (Martha Debayle x Ivonne and Martha Debayle Eyewear) and personal care (Martha Debayle Hair Tech).
However, and although today she is recognized as one of the most powerful women in the country, success has not been an easy matter.
“I had to naturally assume that the price of accomplishing things was putting in double the effort to prove that I was capable of achieving the same goals as many men. As time goes by, you realize that you must build yourself as a more confident woman. When they ask me to talk about gender equality, I think that more ground is gained for women when there is a change in the way you live, than with issues such as public policy ”.
Stop doubting
Martha Debayle strongly believes in the power of self-confidence.
“I think there is a self-sabotaging inner voice, a cultural issue that we have to overcome. We women have been taught to doubt, we must break with that. It is a matter of having courage and taking risks ”.
Martha Debayle assures that the mistakes and successes are the ingredients to build the success stories, being the mistakes, those that give valuable experiences for the future.
“For example, the decisions in my brands of course that consider research and trend analysis, but none of this is valid if instinct is not accompanied,” he says.
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