ESG-focused objectives have ceased to be a trend in the business world, while more companies have made the decision to include them in their corporate identity and daily activities, becoming more plural, respectful and sustainable. And whether the entire organization participates or just one business area, it is very important that, once their ESG objectives have been defined, they learn to choose the strategies to use to achieve them.
In this sense, one of the issues that has become more relevant is digitizing processes, due to the positive impact that this generates on the sustainability of the same organizations.
Undoubtedly, digitization is the next step for companies to become even more sustainable. Specifically in the environmental factor, for example, it is necessary to review and use the tools that will allow our activities to reduce their impact on the environment, for example, integrating technologies that contribute to the effective management of waste, use of water, energy and others. fuels, building a more conscious society and being an example of how to lead a company.
From the information technology side, the use of the cloud has become a protagonist of this transformation. Since it is characterized by improving productivity and efficiency in different environments. A study conducted by Microsoft and WSP called “The Carbon Benefits of Cloud Computing: A Study on the Microsoft Cloud” , highlights the environmental benefits of cloud computing since large companies can reduce their carbon footprint per user by up to 30%, while small companies do so by up to 90%. This undoubtedly greatly helps the environment and decreases the impact on global warming.
Companies that do not digitize their internal processes could be destined to suffer rejection from those to whom they provide their services or offer their products, because they do not contribute to society in terms of ESG and, consequently, they may become obsolete before the competition. .