An inconvenience in a cinema could evoke Don Quijote of La Mancha, with a slight variation. It happened that “somewhere in the English Channel”, a cinema stopped broadcasting Minions: the origin of Gru (either Minions: A Villain Is Born) due to a strange trend that led to different conflicts within the rooms. This was reported by the BBC, in relation to Mallard Cinemaa cinema located in Guernsey, an island located in the English Channel.
What happened? Due to a widespread practice throughout TikTok, a group of people entered the Mallard Cinema to interrupt the broadcast of the film. The particular thing is that these people entered with outfits that evoke the aesthetics of the film, as if it were a performance thinking as part of the film. But not. The detail is that, rather than a pleasant surprise, it was significantly altering the cinematographic experience.
Therefore, Mallard Cinema decided to stop broadcasting the film, according to information from BBC. In statements taken by the aforementioned medium, Daniel Phillips-Smith, who is the manager of the venue, explained that people were inspired by a TikTok dynamic where they would break into the movie theater wearing suits. This generated different tensions between the cinema staff, the spectators and these costumed subjects.
Minions: the origin of Gru
and Mallard Cinema: The Conflict
Daniel Phillips-Smith explained that the decision to cancel the broadcast of Minions: the origin of Gru has to do with what these people threw things, offended, argued with the spectators and generated episodes of vandalism inside the room. This was not just about a specific conflict, but resonated against the theater and its staff. To the point that the manager explained that all this has had a significant impact on the company’s finances.
Due to the inconvenience, many viewers demanded a refund. They were not few, according to the person in charge of the site: “simply, (it was due) to the number of refunds that we had to give. “(There were) multiple large groups in almost all the projections, so it must have been at least 100 or 200 over the weekend.” To this context, Daniel Phillips-Smith added:
“It’s been absolutely heartbreaking. We’ve had families that didn’t even come back to the screen when we tried to figure it outfamilies that left before the movie started and, of course, the crying children.”
These people who enter movie theaters have been defined as “gentleminions“, wearing dress suits. This type of demonstration is not so strange when you think of this type of pop phenomenon, in which many people get carried away by their passion and dress up or wear clothing associated with the narrative. The unforeseen is that they will generate different inconveniences during Minions: the origin of Gru. To this episode developed in United Kingdom another was also added USA. Mallard Cinema is the only movie theater available in Guernsey.