It is said that its great growth is due to the expansion of digitization, which makes the compression of books through listening a more comfortable way for the consumer than conventional methods; In addition, the appearance and consolidation of marketing platforms (Spotify, Audible, Google Play, Beek, among others). The opportunity opens up to create more productions and boost business opportunities in the category, which today has consumption between 25% and 35% in Latin America, according to the Deloitte firm, and is positioned as the fifth most important market.
But what are the opportunities that these types of formats bring, both for brands and content creators?
1. It helps you position yourself as an expert
When followers see you with such a complete content format, it generates so much credibility that they perceive you as an authority, and this will allow you to build a closer relationship and will also help you have the opportunity for many audiences to search for you and want to engage with you. and your community.
2. It will allow you to create omnichannel content
An audiobook, due to its length and depth of content, brings a lot of valuable information and knowledge that is of great interest to the audience. To promote it, it is important to know how to divide it into different pieces of content so that it allows you to feed all your communication channels with your community, but at the same time promote your audiobook.
3. Allows you to expand monetization sources
Thanks to the fact that new monetization platforms appear every day for this format, where you can obtain between 40% and 50% monetization, the audiobook is the gateway to other types of income such as courses, conferences, weekly workshops, launching a business coaching or even to generate more leads.
4. It allows you to reach a younger audience
Audiobook consumers are under 35 years old, and by starting to create them in such a new industry – which is barely developing – it will allow you to position yourself more easily, since there is an interested audience, but there is very little supply.