This interaction that happens on the platform is transformed into creative advertising campaigns that do not require large advertising agencies, but a lot of work on the part of the brands to understand how TikTok works and from that to make videos for the app, not commercials.
Annette Sánchez, director of global business marketing for Mexico at TikTok, points out that the organization of the TikTok Awards seeks that brands see the potential in the platform. “We listen a lot to what the community and creators are generating on our platform to position it with brands and we bring them insights and data so that they can carry out valuable campaigns.”
With this in mind and almost a year after having TikTok Business in Mexico, the platform now recognizes the most creative campaigns, in seven categories. In numbers, TikTok highlights that in 2022 the hashtag #TikTokMeHizoComprarlo obtained more than 879 million views in Mexico.
What are the categories of the TikTok Awards
In the 2023 edition there will be seven different categories in which brands could register and the same campaign could participate in more than one.
Best Collaboration with a Creator
This category rewards alliances and collaboration between brands and creators for the creation of successful campaigns within the platform. The winner of this award was the Chips snack brand.
Best Conversions/Performance campaign
On TikTok, brands not only entertain, they also sell. Therefore, the platform seeks to recognize those campaigns that achieved good conversion results and one of your products or services had a great sales performance. In this case, who took the prize was KFC.
Best TikTok campaign first
This category rewards Muy TikTok campaigns, that is, those that have been exclusively designed to work on the platform from the brief to execution. The best campaign in this category was: Tía Rosa.
Engagement with the community
The engagement category not only rewards the campaigns that reached the most, but how they interacted with them and how the communities grew the campaign by co-creating and participating. In the same way as TikTok First, Tía Rosa took this recognition.
Best creative use of a trend
This category will reward the brands that best used these trends, incorporating creativity, understanding of culture with business results. Sweeping the awards, Tía Rosa took this award.
Better use of sound
It is the category if the sound was a key tool for the planning and execution of your campaign, for example: if it helped tell a story, or took advantage of a sound trend or even licensed a famous song for commercial use. Who managed to take this award was the KFC campaign.
Best diversity and inclusion campaign
Here, the campaigns that have created initiatives that contributed to promoting diversity and inclusion within the communities will be rewarded. The clothing brand Nike was the winner of this category.
“It is no longer about selling or entertaining, but about selling through entertainment. With the TikTok Ad Awards we want to celebrate and recognize the advertising campaigns that have been created with this new moment in mind, as well as disseminate good practices and references for companies who have not yet approached the platform, so that they know the opportunities to advertise on TikTok,” concluded Efraín Mendicuti, director of Global Business Solutions at TikTok Mexico.
