WhatsApp will get on the train of paid subscriptions. For now, yes, only in Business variant, which is used by businesses and companies to maintain contact with customers. This is what he says WABetaInfo, who was able to find evidence of membership in a beta of the Android app. Of course, this version will come with exclusive features for those who are willing to open the wallet.
According to the aforementioned medium, whatsapppremiumas it is currently known soptional subscription, will allow linking up to 10 devices in the same account. This proposal, of course, will be possible thanks to the multi-device function that was only introduced during 2021 on the entire platform. The service will also allow each team to be named in order to distinguish them and facilitate their management.
Another novelty has to do with the links. Currently, WhatsApp Business allows you to generate and share links whose purpose is to redirect users to a specific chat. With WhatsApp Premium, however, it will be possible to create unique and personalized links. For example: wa.me/hypertextual. This way, businesses could add their brand to the links, making them easier to remember. If for any reason you want to modify the link, you will have to wait a period of 90 days after making the last change.
At the moment, these are the only known features of WhatsApp Premium. Surely over the weeks we will know more details, since the functions of the subscription are still in development.
Due to the above, it is difficult to predict when those interested will be able to subscribe to the Premium version of WhatsApp Business. An issue that also remains to be known is its pricesince this could mark the success or failure of the proposal —along with the available features, of course—.
WhatsApp wants to monetize
While it is true that WhatsApp depends on one of the most economically powerful technology companies in the world (Meta), they have never stopped their idea of generating income on their own. A few years ago there was even talk that the service could start showing ads, but it didn’t take long for the plan to be scrapped.
Nowadays, it seems difficult for WhatsApp to bet on ads. The reason? Platforms such as iOS and Android make it increasingly difficult when it comes to collecting personal data that allows the deployment of targeted advertising. However, with the company led by Mark Zuckerberg, nothing can ever be ruled out. For now, the way they plan to earn revenue is through WhatsApp Business users.