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451 Research has estimates of the value of venture capital in the world and the ability to trigger businesses, based on elements of investment directed at businesses that they undertake.
The Global entrepreneurship Monitor 2021/2022 lists the countries where the largest number of the population is involved in these businesses.
The concept of startup has been consolidated as a discipline even, to make ideas, key fundamentals in business.
raise capital has become crucial in the market for startupwhere an activity is essential and is the operation carried out by brands to stand out.
In one of the projections that 451Research conducted, estimates that globally a venture capital value of 34 billion dollarss during 2019a year before the health contingency broke out worldwide.
Under this scheme, a crucial element in the market is consolidated and that is knowing in which countries of the American continent have the largest number of their population involved in a startup.
According to figures of Global Entrepreneurship Monitor 2021/2022Chile heads the list with a 29.9 percent of its population involved in this activity; followed by Guatemala with a 28.3 percent; Uruguay, with 23 percent and Panama with 21 percent.
Brazil is added to this list with 21 percent and Canada, with 20 percent.
As a startup specialized in data, one aspect is key and that is to know how a company that begins its formation as a business sees the universe of data and how it is adapted to advance in processes such as raising capital. Needless to say that in the midst of these activities the mastery of digital marketing is essential, so the National Congress of Digital Marketing It is a must-see this September.
Matheus Pedroso, CEO of Syntageexplains that it is useless to have a rain of information sources, if first you do not understand what you are working for.
“Doing analysis for your case is important, because there are no single analysis cases for all cases. In product cases, where you work with many finance companies, for example, you need a profile, a risk and benefit analysis; sometimes it is confused that the analysis of an individual’s data is the same as that of a company and the latter has a very complex strategy and knowing details of the operation in the industry where it operates is very important”, he reveals.
Merca2.0 – What elements are essential for a startup, to make business sense around data?
Matheus Pedroso Starting with the experience of the founders, I feel that when you want to set up a new business, having experience in the industry is essential, that has helped us a lot, I have worked in areas such as how risk analysis of a company works better and grow as a more organic organization. That is essential when building a company that is dedicated to that.
Merca2.0 – How do you build an operating plan in a startup? We don’t know how to plan your operation every day. In talent management, what have been the key points?
Sebastian Carlsson – It is a different vision of the ecosystem that has been proposed in general. We started with a very narrow idea, to find something that works before we take that step of acquiring capital and hiring massively. We identified the pain of the market, which (in the case of sta staartup) is the lack of transparency in business and an infrastructure that allows sharing that data in a very precise way.
What we realized is that with an API data infrastructure, copying the model from the outside did not make much sense in the ecosystem, otherwise we would have to create a product with more aspects, where the first thing is to add data.
Merca2.0 What changes did you execute as head of operations, to raise capital in a startup?
SC – First develop a clear vision of where we want to go, and then think big, we wanted to find that narrow niche, where if we could have that attraction and without it we would not have new fuss to think big.
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