The change in returns has led brands like Zara to start charging for it.
target It is one of the leading brands in the supermarket market.
The return is a key process in the online shopping process.
target has a new service and it is one where it allows its consumers to do returns without getting out of your car.
The measure reminds us of the study “June 2022 Global Consumer Insights Pulse Survey”, where Statista analyst D. Tighe concluded that “so far in 2022, the biggest hurdle affecting shoppers around the world has been rising grocery prices. About two-thirds of brick-and-mortar shoppers and more than half of online consumers said they had felt the impact of rising grocery prices when shopping. Globally, a significant percentage of surveyed consumers also had to deal with issues of product unavailability and delivery delays.”
Target launches service
The famous chain of stores target launched a very peculiar service, which consists of allowing its consumers to make returns without having to get out of the car.
The phenomenon, which is a case of how electronic commerce is modernized, contrasts with the wave of robberies that has been registered in various stores and supermarkets in the United States.
In contrast to this phenomenon, the nearly two thousand stores of target in the United States they will begin to offer the return service that consists of a lane of drive up so that the consumer arrived in his car.
“Every time we remove friction from our guest experience, it benefits guests and benefits target because they deepen their relationship with us. We’ve shown it with Drive Up in general. Customers try that service, love it, and then shop at our stores more often,” he confessed. mark schindeleDirector of Stores in target.
The measure is also an important action with which these stores seek to prevent their profits from evaporating in past seasons, due to the apparent contraction in income that these types of brands will register in the face of inflation that continues to impact consumers.
The returns service has become a critical stage in the online shopping process of online stores, which is why many innovate not only with new processes to diversify contact with the consumer, but also by charging for it.
The brand that surprised by announcing that it would charge for the return of garments was Zarawhose one of its qualities was that it did not charge to collect the return of its garments.
“You can return your items by depositing your package at a delivery point. The cost per return request is 45 pesos that will be deducted from your refund. If you have made the purchase as a registered user, you can request a return from the Returns section of your account ”, reads the brand’s portal.
The measure was one of the many actions that were undertaken in fashion retail, especially after the health contingency in which online purchases were unleashed as a unique channel to maintain sales and consumer demand.
Both cases allow us to see the relevance that each of the processes that make up this activity has in electronic commerce, where it becomes essential to have elements that help to understand the value of communication.