Go for one and leave with two: Walmart’s strategy
One of the products that the company estimates will be most in demand are screens, and during this discount season they will sell more than 90,000 units of this product, of which 10,000 will be Atviohis own brand of home appliances.
Mariano Fiscella, vice president of operations at Walmart Supercenter, announced that the company will do a pre-sale with some items, from the stock that has been in stock for 10 months as of January 26, and they expect a boost in white goods, air fryers, professional blenders, and displaysin addition to video game consoles and cell phones.
The director commented, in an interview with Expansion, that to give a boost to the sales ticket, they will offer buyers related products or that make sense with the main product they came to look for. “These events generate a monumental sales spike, and what we see is that people not only buy one thing, but are encouraged to buy more. What we are going to offer is, for example, if they are looking for a screen, we can offer them a speaker so that both products can be included in the promotion”, he explains.
In addition, the chain will also offer discounts on categories such as perishables and personal care, comforters and furniture. Likewise, it will focus on promoting its own brands, such as Great Value, which have a solid presence in these segments.
To boost the discount season, Walmart will replicate the offers available on its e-commerce platforms directly in its physical stores.
Crazy about remodeling?
The Home Depot, the chain specializing in home improvement, also wants to win with the Hot Sale. the chain waits triple the number of visits to your online store, with promotions in categories such as floors, lighting, tools.