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A TikTok account shows you what marketing strategies celebrities use to position themselves on networks.
Dado Yankee, Rosalia, Karol G and Kenia Os are some of the celebrities that she analyzes through well-known models.
A TikTok account has shared the marketing strategies used by celebrities to position itself as a brand in the entertainment industry.
These videos have generated great acceptance due to the fact that much of what is criticized on the social network is that there are not always arguments to support an affirmation and, much less, the source of the information is visible, a fact that does not happen with this user. , because he recurrently shares the section of the book from which he has obtained that information.
The importance of positioning a good marketing strategy
Marketing as a positioning strategy is vital for any brand. In fact, according to the report Digital 2021 signed by We Are Social and Hootsuitethe number of internet users in ehe world reached 4.95 billion people, which represents 62.5 percent of the world’s population (7.91 billion people).
Thus, no company or institution, not even a personal brand, can afford to ignore the option of a good marketing strategy. There are thousands of strategies and thousands of perspectives, which is why this tiktoker has resorted to one of them to explain the resources used by these public figures to position themselves within this sector.
What marketing strategies do celebrities use? This account gives the answer
A TikTok user has shared multiple videos where it focuses on analyzing the marketing used by various celebrities, among which are personalities such as Karol G, Rosalia and more.
The objective is to explain the exponential growth that these celebrities have had from their brand. Also, detail how through each of these models, although in a different way, has led them to collaborate with different brands, to gain the support of a niche on the internet.
Among his most outstanding analyzes we can rescue, for example, that of the singer Olivia Rodrigowhere he points out that The key to his success lies in segmentation, because thanks to the fact that his songs became viral on TikTok due to the connection generated by his lyrics, immediately on a social network of short videos.
That said, he also comments that his target audience is teenagers, so the theme of his songs makes him close to them.
@rauldiazmiranda Reply to @cherrysilky Disney is a machine for making artists #oliviarodrigo #sour #oliviarodrigosour #marketing strategies #marketing strategies #marketing #espuromarketing #marketingbooks #rauldiazmiranda ♬ traitor – Olivia Rodrigo
In addition to this video, the one by Kimberly Loaiza stands out, where explains that his marketing strategy called “harlequin” develops the function of generating joy in the world through humor. This has allowed her to diversify and get all kinds of businesses that, in the end, has allowed her to become the most followed tiktoker in Mexico and has managed not only to be shein image, but that the brand itself has chosen to acquire the rights of its Kim for a clothing line.
@rauldiazmiranda Kim did it again 🥵🥵 #marketing strategies #marketing strategies #espuromarketing #marketingbooks #kimloaiza #piketone #beauties #beautiful ♬ Piketona – Lele Pons & Kim Loaiza
Without a doubt, in 2022 it is not enough to have some kind of skill, nor is it enough to have contacts that catapult you, but it is essential to have a great marketing campaign. This applies to brands and projects in general.
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