Apple is the most profitable company in the world, according to the Fortune Global 500 list for fiscal year 2020, and other data that marketers and advertising specialists must master before starting this Tuesday.
Profitable Apple, but not by revenue
Apple’s profits rose 3.9 percent to a sum of $ 57.41 billion, outpacing America’s largest retailer, Walmart, and e-commerce giant Amazon.
According to Fortune, for the past two years, Saudi Aramco ranked first as the most profitable company before being dethroned by the tech giant.
Despite this, in terms of revenue, Walmart ranked first on the list that ranks the world’s 500 largest corporations as measured by revenue.
Millennials’ financial failure
Those belonging to the so-called Generation Y now seem to be increasingly concerned about what money means for their future well-being, as indicated by a survey by Adulting, which revealed that the greatest fear for millennials it is not having money for their old age.
The problem? 88.1 percent of millennials believe they did not receive the tools to plan their finances from their school or family. The truth is that here are some tips that can change that thinking.
Musk unveils new Tesla design
The Tesla Model Y, one of the brand’s most successful models, is undergoing a redesign that could see the car reach more buyers than ever: an all-electric compact SUV that will arrive in late 2021.
In order to remain the leader in sales within the electric automotive industry, Elon Musk’s company seeks to simplify the process and make the performance of cars better for consumers, he noted during the earnings call of the The company’s second quarter of 2021 this week.
Fortnite is the big stage
The virtual world of Fortnite became a place where millions of people live an alternate reality with touches of reality, becoming a place to reach exorbitant audiences.
For this reason, Ariana Grande is the next big star to appear in the “Fortnite Rift Tour”, where the profits will not only go to the platform, but to the singer, showing that this is the future big stage.
TikTok: the new RH
TikTok is now much more than a social network, it has become a resource for companies with the aim of reaching out to workers of the so-called generation Z.
According to data from the Institute of Business Management, with the arrival of the pandemic and confinement, the use of networks increased in Gen Z, to such an extent that more than 74 percent spent their free time connected to the internet in 2020. With this in mind, knowing the channels to reach the new generations.