In the units opened in the last 12 months, the increase in billing is 13.6%, compared to the same month of 2021. With this result, those associated with ANTAD spin three months with a billing level above 2019, in a context that continues to put them to the test, now due to the generalized increases in product prices.
With this background, it is expected that this season of offers will give a boost to the sales of the chains during the third quarter of this year. “We expect a relatively strong growth in sales, a high digit, or in one of those up to double digits, although a lot will be generated by growth in prices,” says Carlos Hermosillo, an independent stock market analyst.
The offers are an opportunity for companies to display the merchandise they have on their shelves and, according to the specialists consulted, promotions in self-service stores will be more oriented towards volume promotions, that is, 3×2 sales.
Julián Fernández, head of analysis at Bursamérica, comments that these seasons also give an air to the pockets of buyers, who increase their consumption at home because they are at home or go on vacation, especially in products that have an upcoming expiration date, without there being a negative impact due to price increases,
“The inflationary effect is a very important point in this issue of offers; however, in Mexico, although inflation is high, it has not worsened, and the population is going to be looking for offers not only of the basic basket, but also of alcoholic beverages, although the basic basket detonates in these promotions,” said the analyst.