- Index hide
Worldwide, it is estimated that there are just over a billion people living with disabilities.
Within the current context, aspects such as sustainability, care for the environment, as well as care for mental and physical health and inclusion, have been placed as the broad terms of the new normality, andThat is why companies have begun to develop accessible communication strategies with the intention of improving their presence and positioning as a brand.
Within any strategy, communication is a key strategy, since it is through this that we seek to interact both internally and externally, which is why communication accessibility has the objective of obtaining all the information or content that is can make it reach the receiver, For this reason, it is important that companies can have an accessible communication strategy that can be well received by all.
What is accessible communication within brand strategies?
It is estimated that worldwide there are approximately a little more than one billion people considered disabled, figure that could represent a little more than 15 percent of the world population; however, despite the large number of people in this situation, not all brands and governments have focused on knowing how to reach this sector of society.
Therefore, within the framework of the International Day of Persons with Disabilities, Head & Shoulders He intervened in his communication, making all of Latin America see his campaign blurred on television, just as a person with a visual disability could experience it, demonstrating the need for brands to take into account the sectors of the population they intend to reach.
“We believe in a more inclusive world, and through Head & Shoulders, we seek that our communication does not leave anyone out; learning to make accessible communication and launching more and more pieces that meet these characteristics. We are convinced that this type of intervention and effort to make the needs of minorities visible generates conversation where it is sometimes needed, and brings us a little closer to the goal of creating a more inclusive world”, says Martina Brubacher, communication director for the brands of P&G Beauty Latin America.
Now read:
Streaming, social media and internationalization: this is how the Liga MX Femenil grows
Liga MX, F1 and NFL; Fox Sports comes to the Amazon Prime Video platform at no extra cost
Liga MX applied the “Zero Tolerance” protocol at the Azteca Stadium for this reason
Faitelson initiates debate over wage gap between men’s and women’s Liga MX