A Pharma Mentor® is an expert in the pharmaceutical industry (in areas such as marketing, sales, medical area, patient programs, training, etc.) who adds value through his experience, knowledge of the markets (both privately and government), their relationship with health professionals and opinion leaders.
Its objective is to enrich the strategic vision of the client, being empathic with their needs and promoting the differentiation of the project through innovative and effective activities.
Why a Pharma Mentor®?
To enrich the vision and strategic planning, decision making and identify market trends for an effective and differentiated execution aimed at obtaining the best results.
At Indie Project we created this figure to solve an important need that we ourselves as clients (being in the industry) had: to have a strategic ally who understood that differentiation is the best value we can deliver as managers of a brand, of a team or of a project.
Through the pharma mentor® we have been able to innovate in the solutions and services that we offer our clients, generating new communication channels such as the first podcast for the pharmaceutical industry (Pharma Podcast®), our neurolearning platform (HiLearn!®) and agile and short digital content (Late Night Indie®).
pharmacy Podcast®
Given the need to have a space for dialogue with current and relevant issues that impact the daily lives of professionals in the pharmaceutical industry, we co-create through our Pharma Podcast® experiences that can build a better environment for them, but above all all for patients. We talked about topics such as the current challenges of access teams, the new role of sales forces, private market opportunities, etc.
HiLearn!®
We reinvent e-learning incorporating the neurocognition methodology (based on how the brain learns). We ensure the understanding of the most important information to achieve experiential, interactive, participatory, gamified learning and with constant reinforcement resources. Thus, the participant can review the knowledge at any time (available 24/7) in a visual, auditory and even kinesthetic way.
HEALING OF CONTENTS
We achieve the transmission of the most important brand messages on digital channels through our content curation and development service that meets the objective of being relevant, solving a problem and adding value. Through the experience of the pharma mentors® we managed to optimize the development and approval times (internal and external) of the generated content.
At Indie Project we understand the challenges that brand leaders and managers face today in such competitive and changing markets, this allows us to be a strategic ally in creating differentiators based on innovation and challenging the status quo.
A PHARMA MENTOR® IS AN EXPERT IN THE PHARMACEUTICAL INDUSTRY (IN AREAS SUCH AS MARKETING, SALES, MEDICAL AREA, PATIENT PROGRAMS, TRAINING, ETC.) THAT ADDS VALUE THROUGH ITS EXPERIENCE.