Have the lines between the one who creates and the one who consumes content been blurred?
In the 1990s, legal action was taken to remove Mickey Mouse from the walls of kindergartens in the United States. At that time, Universal took the opportunity to replace the most predominant superhero, with characters like Fred Flintstone. (Polygon). Today the reality is very different: digital omnichannel allows you to see, for example, the Minions on TikTok (generating 8 billion views), Minions in memes, Minions on murals in children’s rooms, Minions in costumes, Minions in everything and everyone. .
Copyright litigation from Universal? Any. Generation Z appropriates culture, makes it viral at will, mixes it and cooks new dishes with it, and incorporates it into their daily lives, even in the name of a WhatsApp group, and Universal knew how to understand and take advantage of the change. When was the last time you saw the image of Mickey Mouse?
they are all unique
If in the 80’s and 90’s we all dressed similarly, we bought the same recognized brands, we saw the same shows, the proliferation and acceptance of options led generation Z to want to be unique, not the same.
In the United States, 20.8% of this generation define themselves as LGBTQ, double the number of millennials and five times more than Generation X.
Lil Nas X, Olivia Rodrigo and Charli D’Amelio represent their culture
While millennials grew up honing and filtering their lives on Instagram, Gen Z wants authenticity and is tired of over-production.
Disney singer and actress Olivia Rodrigo (High School Musical) generated 1 billion streams upon the release of her first album. Her songs like Jealousy, Sour and Traitor talk about heartbreak and photos of perfect women on networks.