After Elon Musk himself announced that he had hired the new CEO of Twitter, now The Wall Street Journal reports that Linda Yaccarino would be in negotiations to take the position. She—apparently still—serves as head of global advertising and partnerships for NBCUniversal Media, one of the world’s largest media companies.
Yaccarino is a fundamental piece in the structure of NBCUniversal Media. He has been working with them for more than a decade and has achieved multiple successes. His job is to find companies that buy the network’s advertising space and then measure the effectiveness of those ads.
Interestingly, Twitter’s revenue, like many other internet platforms, depends largely on the sale and consumption of advertising. The social network, even before the acquisition of Elon Musk, has faced all kinds of obstacles to increase its profits. The problem got even bigger when Musk took the reins.
We must remember that Elon Musk came to Twitter waving the flag of what he understands as freedom of expression. Hate speech rose like foam and many companies, including Apple -its main partner-, stopped their advertising campaigns on Twitter until they had no guarantees for the future. And it is that nobody wants to risk that an advertisement of their property appears together with an unpleasant message.
As the months go by, Elon Musk and his managers have realized that they cannot give the green light to any comment and they should pay more attention to their moderation. Lately, in fact, they have made changes to the rules to make it clear that hate speech of any kind is completely prohibited.
yaccarino meets the profile that Elon Musk is looking for to lead Twitter
Of course, Yaccarino fits perfectly in the current needs of Twitter. The platform requires revitalizing its ad platform to generate revenue as soon as possible. She, on the other hand, surely has a large number of contacts in the advertising sector that can facilitate her passage through Twitter.
It is important to mention that, for the moment, there is no confirmation about it. Neither by Twitter, nor by Yaccarino. Elon Musk indicated that the new CEO had already been hired, but information from The Wall Street Journal He mentions that they are still negotiating.
“I am excited to announce that I have hired a new CEO for X/Twitter. She will start in 6 weeks! My role will transition to Executive Chairman and CTO, overseeing product, software, and system operation.”
Elon Musk.