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The American retail store changed in January 2021, the name of Walmart Media Group to Walmart Connect.
The giant launched its Walmart DSP platform which is for vendors and their media and advertising agencies.
These new plans of the firm are to offer expanded points of contact for clients with new ad formats, such as: Connected TV (CTV) and video.
The new communication channels of brands with their clients and consumers have become the new projects of many firms. Walmart recently announced plans to create multiple new channels for its advertisers and ads to directly engage with its customers.
According to data from Statista, Walmart recorded an annual evolution of net sales worldwide between 2006 and 2021, in billions of US dollars. in addition the statistics platform detailed that during the period measured, The leading retailer’s net sales rose steadily until last year, when it peaked at approximately $555.2 billion.
Walmart and its new ways for vendors and vendors to connect with customers
The American retail store changed in January 2021, the name of thee Walmart Media Group by Walmart Connect, in order to reflect the different ways in which brands can reach the firm’s 150 million customers.
Likewise, the giant launched its Walmart DSP platform, which is for suppliers and their media and advertising agencies. This platform works as an independent that combines the technology and demand of The Trade Desk with the scale of the brand’s own omnichannel data, to provide advertisers with “direct promotional capabilities, such as reaching specific audiences, managing multiple campaigns”
Also, these new plans of the firm are to offer expanded points of contact for customers with new ad formats, such as: Connected TV (CTV) and video.
But the brand is also betting on omnichannel experiences, such as optimizing the way firms can run promotions through self-checkout screens, TV walls, event store, and sampling.
The company also plans to move by the end of 2022 toward offering new premium ad formats on its e-commerce site, including pilots of new ad units and on-site videos.
It will enable advertisers to produce creative content using the assets they want and automatically generate the correct sizes and specifications for their campaigns.
Rich Lehrfeld, senior vice president and general manager of Walmart Connect, described in a corporate blog post that “Our closed-loop omnichannel solutions help advertisers capitalize on Walmart customers’ deep insights into our physical and digital reach in the US.”
“We are focused on evolving Walmart Connect solutions to help advertisers make every media moment a retail moment by connecting with customers in meaningful ways at any point in their shopping journey. The future for Walmart Connect is brighter than ever and I am excited about what we are creating with our suppliers, vendors and partners to stay at the forefront of retail media and transform the shopping experience for Walmart customers.”
Walmart is not the only company currently seeking to improve the experience with its consumers with platforms where they include ads, such as it is the case of Amazon that also has a tool where advertisers can buy and display banners and video ads both inside and outside the ecommerce site.
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