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kantar, BrandZ Y Bloomberg have an interesting estimate of the value in retail of the brands in the sector.
Criteo identified the reasons why users of streaming resort to this service.
The subscription model has grown in digital, since platforms such as Netflix imposed this scheme on the segment.
Walmart unveiled the platform streaming which will add to your subscription service and the fact is an interesting move in retail because how does amazon, offers entertainment service to premium subscribers of its platform.
The announcement of Walmart fortifies the subscription model that has prevailed for years in digital, especially since Netflix opened the gap in its adoption of this resource, which has marked a unique challenge in retailwhen Amazon unveiled a subscription-based content model on its platform.
In this scenario, the decision Walmart obvious his bet to win a race of valuing himself more than amazonwhich today is the most valuable brand in retail. The projection of the signatures kantar, BrandZ Y Bloomberg pointed out at the time that amazon accumulated a brand value of 683 billion dollars, while Walmart placed fourth, after Alibaba Y The Home Depot.
Under this scheme, a very important point is clear and that is consumer loyalty through subscription to an ecosystem and content is the best proposal around it.
For Criteo, the fact that the streaming becomes a product that gives value to the ecosystem of a brand of retailas it is offering this service to premium subscribers of Walmartit must, at least as it was found between millennialswith 50 percent of them looking for access to high-quality content and 36 percent for the availability of free content.
With this data scheme described, there is a very interesting patent to check and it is the challenge of understanding what is valuable in consumption based on experience.
Walmart+ is the new service streaming to which users will have access premium of Walmartthe fourth most valuable brand in the retail and that has now implemented a subscription service, which in addition to purchase benefits includes access to content from streaming. The service that it will be offering will be the basic subscription of $4.99 with ads.
The measure is an action with which the supermarket chain launched a service similar to that of amazonwhich has been operating for years even with its own productions and establishing new work measures that do not disappoint, such as diversifying the investment made by the retail to position itself, not only in traditional advertising and promotion actions, which undoubtedly show an important point to consider and that is the ability to understand the market, especially one where the demand for content and stories grows.
Relevant resources have invariably been imposed on consumption and a very important challenge to take into account is part of a key element, which is the ability to understand the market, and not only that, the challenge of balancing what it is worth when telling a narrative .
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