Keeping you informed of the most important things that happen in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocketbook, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
Mexico
Waldo’s Mexico opens its 500th store. With this new store, customers and business partners will benefit from Waldo’s value proposition, which has a price strategy starting at $9.99. Waldo’s offers unique products -national and imported from around the world- in all categories of groceries, decoration, hygiene, cleaning, kitchen, electronics, pets, clothing, home and personal care, of the most recognized consumer brands, as well as their own brands. This opening will generate additional direct jobs to the more than 100 that it already offers in the state and adds to the sustained growth of the chain in recent years, which in the last 18 months alone has opened more than 70 stores in the Mexican territory. Waldo’s 500 store, located in the Alameda Tizayuca Shopping Center, in the state of Hidalgo, will also bring benefits to the community such as volunteer activities and direct and indirect economic benefits
La Moderna launches its own sign soup. On the occasion of the National Day of Mexican Sign Language and in collaboration with the agency BESO by LLYC, the soup brand The modern created its soup of signs in order to offer the consumer an educational experience about that language and, in addition, as a way to make people aware of the more than 2.4 million people who have some hearing disability to communicate in our country.
USA
Google will invest 1,200 million dollars in Latam. Sundar Pichai, CEO of the tech giant, announced the five-year commitment for four areas: digital infrastructure, digital skills, entrepreneurial ecosystem, and inclusive and sustainable communities. Via your twitter account, Pichai published the announcement in English, Spanish and Portuguese, along with the link to the letter where Google’s CEO details the investment. “It is exciting to see the entrepreneurial spirit and innovation in Latin America. Proud to support you with a $1.2 billion commitment to accelerate digital transformation and economic growth in the region. #SummitAmericas”, he posted it.
Airbnb announces site changes. The stay hosting company announced changes to its website where the links will exist: Categories- Connected stays-AirCover for guests. With the new categories totaling 56, they include more than four million stays users never knew existed, organized by what makes them unique. “When they search for a destination, their search results are also organized by categories that are relevant to this site.” Airbnb explained on social media.
Russia
They inaugurate the store with which they will replace McDonald’s. Vkusno i Tochka, which translates as “Delicious and period”, is the new store that opens in Russia and with which the country replaces McDonald’s. Yes, the news of the dismissal of McDonald’s in Russia is one of the most important, because, in reality, the brand had a large presence in the region; however, from the country of Vladimir Putin they confirm that its replacement already exists and has even been inaugurated. Weeks ago, we learned about the logo of the brand that will replace McDonald’s, a store called Vkusno i Tochka, which translates as “delicious, period”. This same Sunday, the new Russian brand opened its first restaurants.
Norway
Ikea Norway creates a list of names for babies inspired by its catalog. The idea behind this initiative developed by ikea norway is to help parents find the right name for their babies. According to what has been disclosed, the company has a list of at least 800 names available, among which Malm, Kivik or Trotten stand out, all of them shared through its Web page. It should be noted that each of these names for babies come from the names of furniture and accessories of the brand itself.