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In this year, Mexico has almost 440,000 nano-influencers on Instagram.
Sony included several influencers for its SpiderVerso project,
The evolution of the market value of influencers on Instagram shows a growth trend between 2021 and 2025.
It was recently revealed that several influencers will lend their voices in the Sony project of “SpiderVerse”for which well-known dubbing actors have expressed their opinion about this situation.
The new movie will feature Alex Montiel (known as ‘The Golden Scorpion’) as ‘The Vulture’; Gaby Meza (youtuber); Andrés Navy (youtuber); Juan Garnizo (youtuber) and Javier Ibarreche (tiktoker) as ‘La Mancha’; Rojstar (tiktoker) as ‘Webslinger’; Diana Su (youtuber); Gaby Cam (tiktoker) and Melissa Robles (singer).
In that sense, lalo garza and Regina Carrillo who have a great trajectory in the world of dubbing have given them something to talk about on social networks since even the actor lalo Heron pitted sonyclaiming that he also has millions of followers.
It is clear that today marketing of influencers is having a significant impact, which is why more and more large companies are choosing to partner with renowned creators in order to promote their brand or projects. According to Statista, this year, Mexico has almost 440 thousand nano-influencers in instagram, that is, influencers who had between a thousand and 10 thousand followers on said social network. On the other hand, the country has less than 350 influencers of Instagram with more than a million followers. Some of the most influential and recognized are figures such as Kimberly Loaiza who has a community of 37.6 million followers on his Instagram account alone, while the Luisito Communicates It has 33.6 million.
The evolution of market value of the influencers on Instagram shows a growing trend between 2021 and 2025, with an estimated increase of more than 8 billion dollars. And it is that both the amount of influencers as the number of followers is becoming larger and more diversified.
Voice actors criticize influencers’ participation in the SpiderVerso
He voice actor lalo garza He is recognized for being the voice of Ichigo Kurosaki in the anime Bleach, Gaara in Naruto, the second voice of Krillin in Dragon Ball Z, Dan Kuso in Bakugan, Xander in The House of Drawings, Elmo in Sesame Street, Josh Nichols in Drake and Josh, Francis in Malcolm in the Middle, Dan Humphrey in Indiscreet Girl, among others, so he has a long history in the middle and recently caused controversy in the networks social since you somehow faced sony through a publication Twitter where they promoted their new project SpiderVerse, asking if they had any space for him since like the others influencers participants, has one million followers on TikTok and 500,000 on Instagram, as well as professional training.
Given this, several Internet users sided with the actor.
Hey…. I have 6.2 million on Tiktok, 500 thousand on insta and the same on face and here… am I an influencer? And I’m a dubbing actor… am I not good for you?
— Lalo Garza (@LaloGarx) May 16, 2023
In addition Regina Ruiz Carrillo dubbing actress and content creator gave her point of view pointing out that she does not want to be canceled but considers that she does not think it is right if the creators are not actors or have not studied acting, she also mentions that in Mexico there is a lot of talent in the world of acting dubbing so he doesn’t see the need to include influencers. Although it seems good to him if they include those who did study like Alex Montiel in addition to Javier Ibarrache.
@reginar_carrillo Response to @Leonardo Romero519 that is my opinion #fypシ #dubbing #latinodubbing #dubbingvoice #dubbing #dubbingmexican #influencers #spiderman ♬ original sound – Regina Ruiz Carrillo
The problem with this is that so much influencers as Youtubers and tiktokers Those who are far from this medium have had more opportunities than dubbing actors with experience, which shows the great impact that social networks have today.
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