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It can be established that the cloud allows content to be accessed from almost any device, which is available outside of the local storage of the devices.
Within the national territory, commercial, communications and transport activities represent more than half of the country’s GDP, a figure that represents 64 percent of it.
Like all technology, the cloud seeks to facilitate the daily tasks of companies and users.
At present, the digital conversation has transformed the way in which people communicate and behave, since aspects such as social networks, stemming platforms and technologies such as Virtual and Augmented Reality have transformed all sectors from their base, making it which saw themselves in the need to adapt in order not to disappear, That is why technologies such as the cloud should be considered as an omnichannel strategy that enhances business development.
Before continuing, it must be established that the cloud allows users to access the same files from almost any device that is linked, this through a computing and storage process, which takes place inside a server, in a data center and not locally within users’ devices.
In the same way, it can be established that omnichannel, applied within marketing, refers to the coordination of the different communication channels between a brand and the consumer, this with the aim of providing the target audience with a better and more personalized customer experience throughout the entire purchase process.
Using the cloud as an omnichannel strategy
However, although all sectors have been forced to transform rapidly, it is those related to mercantile, communication and transportation activities, which represent just over 64 percent of the national GDP, that has to take into account new technologies, as well as retail, which is positioned as a solid and constantly developing segment, because according to the ANTAD, this sector showed positive results from the behavior of this industry in 2022, growing over 10 percent in sales against the previous year. That is why the digital transformation of retail commerce has also accelerated the adoption of cloud solutions in the sector, as pointed out by Hiram Monroy, director of Commercial Sales for AMD in Mexico, Central America and the Caribbean, who mentions that:
“This technology has been taken, either to help them connect their operations, provide them with greater visibility of inventory and finances, display valuable data for decision making, automate tedious or repetitive processes, among other items, simultaneously addressing access concerns to information, data protection, speed of response and availability of systems”.
Therefore, these strategies, in addition to encouraging customers to buy more than one item, generate personalized proposals that increase the average ticket, and favor loyalty and the generation of long-term business relationships. To achieve this, it is important to take into account the following points:
Reliable and flexible infrastructure: High performance computing has become the foundation of any digital strategy. Within the company, it is important to have fast, secure and highly available systems, capable of processing large volumes of data that allow agile decisions to be made; outward, customers need to be able to seamlessly interact and communicate with support teams with ease.
Knowledge of the market and customers: Taking advantage of contextual information can make a difference not only in attention, but also in the possibility of creating consecutive purchases. By making use of the available data capital, stores can offer greater personalization of their consumers’ experience, bringing them products of interest and tailored offers.
Resource Optimization: Although there is no such thing as person-to-person attention, some simple requests or frequently asked questions can be solved by implementing chatbots and/or virtual assistants; This allows human capital to focus on solving more complex problems or those that require strategic vision or more empathetic attention.
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