Miguel Bosé joins with “Bosé, La serie” the actors or singers who tell their story in a biographical series as Paquita “La del Barrio”, Alejandra Guzmán, Juan Gabriel, Luis Miguel and many others have done before. The format has the attraction of “entering” and “revealing” new aspects of well-known figures, more or less controversial and about whom there is curiosity about their lives. Beyond the business that they are, through audiovisual content, series have three strategic advantages, especially for singers:
Validity
The series brings to the present a figure who, although he may still be in the media, is not necessarily on the agenda or as valid as before. Wow, Alejandra Guzmán continues to give concerts and release singles, but her series, “La Guzmán” exposed her in a different way. It is the same case of Gloria Trevi, whose series has been promised for 2023 after a long gestation process. What’s more, both had a tour together, but today neither is an artist in the best moment of her career like perhaps Danna Paola. The series, as is happening right now with Miguel Bosé, returns the spotlight and reminds that they are still present. Even for figures like Jenny Rivera or Selena, the series help them not to remain only in the memory.
reactivate
The validity serves the figure for something very simple: reactivate. Some figures have taken better advantage of it than others, but being back on the agenda is the best way to launch a new material or single. It would have been ideal for Luis Miguel, for example. Even so, the fact that emblematic themes of his career appeared in the episodes and that “the story behind” was discussed made him once again be among the singers with the most reproductions.
owning the narrative
This is the most relevant aspect. Vicente Fernández’s series, after his death, “The Last King” by Televisa and “The King” by Netflix were in controversy. The first came out first and adapts the homonymous novel by Olga Wornat; it was not authorized by the Fernández family. The second began to be produced when Vicente Fernández was alive and is supported by the family. Luis Miguel’s own bioseries includes him in the third and final season when, within fiction, Luis Miguel is told that there are plans to tell his life and that it could be done without his authorization, so it would be convenient for him to would tell it His initial response is negative, but then he changes his mind. On the one hand, doing the series allows him to monetize with his own image instead of others. On the other hand, he allows him to decide what he wants to tell and how he wants to tell it. It helped Luis Miguel to “clarify” some aspects of his life, to humanize himself in many others, to generate sympathy from those who already knew him, to be known by others. Telling his story in his terms is an essential difference and that we now see in “Bosé, La serie” and that will not be the only one. Much has been said about Gloria Trevi, now it will be her chance to tell her version. Anticipating, as in the case of Luis Miguel, can avoid other versions or take advantage of what says that “he who hits first, hits twice”.