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In the study “Special Report on Fishing 2022” warns of the universe of consumers that in the United States are dedicated to sport fishing.
The occurrence of a couple of participants in a contest forces to rethink the reputation in the events industry.
In the sports market, bad practices have been carried out at all levels, from a fishing tournament to tennis.
Trapping is the worst practice in a contest and the organizers came up with a bad practice that ended up displaying stones on caught fish, to win a prize of 30 thousand dollars that was played in Lake Erie Walleye Trail in Ohio.
Within this interesting exercise, an interesting practice was found and that is cheating in events, where a resource is constant in these practices, the ability of brands to get involved with players who end up provoking the reactions of the brands.
This is not the first time that in events related to concepts such as sports, bad practices have occurred on the part of the participants, showing all kinds of actions that end up damaging the reputation of both events and sponsors, for which drastic measures are taken. .
Inside an interesting study titled “Special Report on Fishing 2022” we are warned that in the United States alone there are more than 52 million 400 thousand participants in sport fishing, which draws a huge universe of consumers who practice this activity, so the challenge in this segment follows very important guidelines such as those revealed in a contest of Ohioduring the Lake Erie Walleye Trail.
This practice is a terrible action and a benchmark of how difficult it is to understand what is usual before the consumer and not only that, it marks a precedent of the capacities that have to be developed in the events market, especially when it is in a challenging situation, both due to the post-pandemic recovery that has made its operations difficult; as for inflation, along with natural phenomena such as Hurricane Ian, which makes the celebration of these events, true achievements.
reputation above all
During the celebration of Lake Erie Walleye Trail in ohio sport fishing contestJason Fischer he realized that the fish caught by Jacob Runyan and Chase Cominsky they weighed more 15 kiloswhen the maximum expected are 9 kilos.
The strange extra weight of the animals caught the attention of the judge, who intervened the bodies, opening them and finding inside stones in the shape of eggs, that would have been introduced through the mouth.
After finding the hoax in the middle of the tournament, Runyan and Cominsky were asked to leave the venue and are now under investigation for the prizes they have won in previous contests, which has become a very important case of how malpractice they compromise the reputation of the people who are discovered in the sports market, carrying them out.
These cases have happened at all levels. We remember situations like those that occurred in 2016, when Maria Sharapova accepted having tested positive for anti-doping and immediately lost her support as a tennis player from brands like Nike, Tag Heuer Y Audi.
There is no doubt that events are important meetings today, which demand reputation and lead the members of these experiences to think more and more about reputation.
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