Young man showed his outfit made by himself to his grandmother.
Pink marketing leaves a spill of 900 billion dollars year.
He pink marketing is worth $660 billion globally: LGBT Capital.
June is the “Pride month” or also known as “pride month”, for 30 days the aim is to convey a message of support and accompaniment to the LGBTQ+ community, for which several brands join and carry out activations of pink marketing to disseminate and promote their products, and thus promote respect, tolerance and equality.
Some brands that have joined are Apple, Nike, Disney, Levi’s, COS, Converse, Calvin Klein, Absolut Vodka, GQ, Oreo, Toyota and other firms retouched their logo with the colors of the rainbow. Social networks and their profiles also changed their colors, putting themselves in “Pride Mode”.
As of June 1, you will have observed in different social networks that companies, soccer teams, brands, personal profiles, of influencerscelebrities and more changed the color of the logo to apply the flag of the LGBTQ+ community in order to convey a message through communication along with the concept of pink marketing which is exclusive to this sector of society.
According to data from the organization LGBT Capital, the pink marketing It is worth $660 billion globally.
It is estimated that the LGTB community located in the United States is the one with the greatest purchasing power in the continent, with 900 billion dollars per year and 20 million people; then comes Brazil, which spends 120 billion dollars a year with 13 million citizens and, in third place, Mexico, with an annual expenditure of 65 billion dollars by 8 million people.
Thus, specifically, the organization highlights that it is estimated that 8 percent of the world’s population (close to 500 million people) belong to this market segment, which has a combined purchasing power close to 3.7 trillion dollars a year.
Granny’s reaction excites the internet
Social networks are also used to find stories about people who narrate what their experience of informing their relatives about their sexual preferences was like, and although some of them are sad, others restore our faith in humanity.
The user of TikTok @soysaulhz shared a video that became famous for her grandmother’s reaction when she showed her what she would wear in the traditional “pride march.” Saúl also shares his day to day, where you can see the acceptance he has had from his family.