Uber already has its flat service rate in Spain. Known as Uber One, which on Amazon could be Prime, just opened in the country. In this way, it joins the United States, the United Kingdom, France, Canada, Mexico, Australia, Taiwan and Chile where, since its initial launch in 2021, it has been gradually established.
According to company figures, Uber One already has 10 million subscribers together from all regions. The objective of its launch in Spain is, therefore, to seek greater user loyalty in the country and increase revenue – one of the objectives that the technology company has been trying to achieve for years in order to achieve profitability. In fact, and as they also comment, this system usually has a growth effect: Uber One users make nearly twice as many orders than the other customers.
Replacing the current Uber Eats Pass present in Spain for customers of the food delivery service, the objective of Uber One seeks greater savings for its users. One that merges all the current membership models and that involves all the company’s business lines. How many users are there the flat rate version of the restaurants? Uber does not provide data on this, but they expect the total of those who are now loyal to increase.
The most important thing about the service: its price. Uber One will have a monthly cost of 4.99 euros. With this price, they point from the company to the media, the user will have amortized the monthly price in only two perdis. For users who prefer to go to annual bonus will cost 49.99 euros. A cost that will include the following services:
- €0 shipping costs on Uber Eats orders.
- Up to 5% discount on Uber Eats orders, as long as the minimum order is 10 euros in the delivery and 20 euros in supermarkets.
- 5% discount on Economy mobility services, such as UberX, UberX Saver –the model that encourages the offer when there are few drivers– and Green.
- 10% discount on Premium services, which includes the Comfort, Black and Van model.
- Offers a 1-month free trial.
- It also includes a priority customer service.
- As well as special offers and additional benefits.
With this approach, and as the company points out, the surprise rates within the application itself disappear. In other words, together with the monthly flat rate, no other payment will be made, except for the obvious consumption.
Uber One, around with the Rider Law
How could it be otherwise, the presentation of a flat rate service that directly affects Uber Eats, had to go through its approach under the rider model. According to the company, the Uber One model will have no effect on the income received by riders. Variations or increases in rates will be assumed, at least for now, by the company itself. Which indicates that it will assume the variation thanks to the increase in clients with a fixed monthly payment.
Some rates that have included news. Since September of this year, Uber announced that it would return to the self-employed model. Together with the maintenance of the fleets, it would remain with a hybrid system. Mainly, to compete with Glovo, the Spanish unicorn that put its cards on the table from the start: they would maintain a system of freelancers with some variations in their employment relationship.
The first of these would have to do with the tariff system. Glovo opted for a kind of auction that moved the price in a range in which the riders could make their offer and this would be accepted by the current demand. In the case of Uber, they point to a system of free prices in which instead of receiving notificationsthe orders available at that time and under those conditions will go out.
At the moment, they explain, they have been working under this system for two months with various objectives. The first of them, to solve the 80% drop in the share of riders that they lost at the time of the Rider Law and which, they affirm, reverted to their main competitor: Glovo. The second of them, to see how far the chewing gum of the legislation for the distributors can go.
“We have talked a lot with the Government to adjust all this”, explains Courtney Tims, director of Uber Eats Spain, “but in the end the model would have to be validated by the Labor Inspectorate.” In other words, they are waiting to see how the promised inspections that the Minister of Labor, Yolanda Díaz, underpinned by the changes in the labor association models in the delivery sector, evolve, but that have not yet arrived. If they exist, these would begin in mid-2023 and would last for years. And, it will be at that moment, when the new models are validated or not.