Twitter has announced a new compensation plan for creators consisting of pay them a percentage of the amount of revenue generated by the ads shown in the responses of your publications. This is a new measure where the company will allocate a total of 5 million dollars in the first round of payments, Elon Musk has confirmed.
This new program, yes, is only available to those verified creators receiving more than 5 million tweet impressions each month for the last 3 months. Musk also states that impressions “only count ads published to users who have verification.” The first payments are cumulative from last February.
Twitter, for the moment, You have not published the amount you will pay each user for the number of impressionsbut some content creators seem to have received the first payments with truly amazing numbers.
The writer and journalist Brian Krassenstein, who has more than 700,000 followers and some of his tweets have more than 1 million views, affirms that the social network has paid him $24,305. Andrew Tate, with more than 7 million followers, posted a tweet in which he showed how Twitter has paid him $20,379.
A more accurate pricing per impression is available to us from Ashley St. Clair, a writer for the Babylon Bee, who has also received compensation for advertising on her tweet responses. St. Clair, which has more than 700,000 followers, claims to have averaged 840 million impressions from February to July. She also received $7,153 for it. Twitter, therefore, would be paying $8.52 per million impressions.
Twitter will not offer compensation to users who publish certain tweets
There are, of course, some limitations when it comes to receiving payments for the ads that are published in the responses. Twitter, for example, claims that it is not possible to monetize sexual contentdespite the fact that the platform allows publications of this type.
The social network nor will it offer compensation to those accounts that publish violent content or any other type of criminal conduct, drugs, alcohol and gambling. Fake cryptocurrency gurus and what Twitter calls content about “pyramid schemes or get-rich-quick schemes” will also not be eligible to get paid.
The new form of monetization on Twitter is, without a doubt, a very interesting measure that has a negative point. By paying for impressions based on advertising shown in tweet replies, creators could find ways to get users to respond in droves to their posts. Something that only happens with controversial content or that can incite hatred.