Benarroch said in an email that he was looking forward to working with the company’s team to “build Twitter 2.0 together.”
“Welcome to the flock, @benarroch_joe! Bird to bird,” Twitter’s incoming CEO Linda Yaccarino, appointed in May, tweeted. She did not mention the position that Benarroch will occupy.
At Comcast Corp’s NBCUniversal, Benarroch oversaw the communications strategy of its Advertising and Partnerships division, reporting to Yaccarino, who was head of advertising before joining Twitter.
The Wall Street Journal first reported Benarroch’s appointment on Sunday.