Twitter you would have in mind to apply important changes to the payments you make to your streamers. The intention of the platform would be to promote a more profitable strategy in the long term to meet the expectations of Amazon, its parent company. However, the measures could negatively impact content creators, since would reduce your percentage of revenue from subscriptions.
as collected Bloombergone of Twitch’s proposals would be to abandon the revenue sharing scheme it currently has for streamers with level 3 subscriptions. The aforementioned medium mentions that the platform would no longer offer a 70/30 split in favor of content creatorsbut would equate it by 50% for each part.
The move would also affect Tier 2 subscriptions, where the split is currently 60/40. Thus, all scales would be equalized at 50/50, as is already the case with level 1 and Twitch affiliates. It is not yet known if the streaming service will move forward with this initiative, but if it does, could start to govern from the summer.
Another possibility that Twitch would consider would be to maintain different levels of income distribution, with requirements to be met to be part of them. And there is also talk of encouraging streamers to show more ads during their live shows, something that could have a very negative impact on the general public.
Twitch would sacrifice exclusivity for higher income
If Twitch really moves forward with its plan to reduce the cut that users receive streamers for subscriptions, you will have to offer alternatives to offset that negative economic impact. The option that would handle would be dispense with exclusivity agreements with partners (partners); this would allow them to work simultaneously on rival platforms such as YouTube and Facebook Gaming.
This can become a double-edged sword for Twitch. Let’s keep in mind that the service belonging to Google does grant 70% of the income to users. streamers; and there have already been cases of content creators switching sides in search of more lucrative deals.
For now, the modifications that Twitch would have in the folder have already generated a significant negative reaction on social networks. “What’s worse is that, supposedly, the people who have been hired by Twitch to represent creators and be their voice at the table have apparently been at the forefront of saying that creators really don’t deserve to impose subscription sharing,” posted by Zach Busseyjournalist specialized in streaming platforms.
Twitch has neither confirmed nor denied what was posted by Bloomberg, so that for now everything will remain a matter of speculation. It will be interesting to see whether, if we go down this path, the agreements with the streamers most viewed in the world. Let us bear in mind that the most important figures of the platform often negotiate alternative income shares privately.
Everything will depend on the economic goals that Amazon establishes for Twitch in the future. Apparently, the push to show more ads and get a better share of subscriptions would be related to their attempt to achieve that the platform is “financially sustainable” in the long term.