According to Datatur, during 2022, this port had an occupancy of 46.4%, which implied a total of 9,036,389 visitors, leaving a great economic impact, which implied both profits for investors and work for its inhabitants, having a significant impact on the local economy and thus generated significant cash flows.
There are atypical phenomena capable of changing “momentary realities” such as the hurricane that in a few hours transformed the present of this town. Companies and governments have to be aware that there are phenomena that they cannot control – although they can foresee – and they must be prepared to face challenges in this sense, having strategic responses to uncontrollable phenomena that can generate significant changes for the offer of products and services.
Companies and governments on the Pacific coasts have the challenge of assuming the reality that working under a reality that, although it appears to be permanent, is not. In reality there are multiple internal and external factors that they must face. For example, it is not the first time that the port suffers from various problems that affect its image and to which it must work strategically.
The “Acapulco” brand has been impacted by a series of events that have hit it such as drug trafficking, insecurity, Covid and now Hurricane Otis. These aspects of the environment greatly damage the economy and the flow of the local economy, negatively impacting Mexican working families, given that the vast majority of Acapulqueños depend directly on tourist activity.