Expansión looks for communication and creative agencies that have transformed industries, markets, products or distribution models.
The call is open to agencies that, during the last year, launched at least THREE transformative projects.
The winning agencies will be published in the Expansión edition of November 2022.
How to participate in Transformative Agencies
Bases:
- Ideas must be creative, transformative, innovative and original.
- PR, communication, creative, digital and media agencies participate.
- The projects must have been launched between June 2020 and June 2021 or have been in force at least 80% of the time during that period.
- Participation has no cost or link to the consumption or purchase of any Grupo Expansión product or service.
- The deadline for receiving the information is Monday, August 1, 2022 at 11:59 p.m.
NO APPLICATIONS WILL BE RECEIVED AFTER THE DEADLINE DATE.
Instructions:
- The questionnaire must be filled out online, otherwise you run the risk of not being included.
- The questionnaire must be answered in its entirety.
- Share the evidence of the campaign. You can share the links, upload the files or send the material to the email: [email protected] with the subject: Transforming Agencies 2022 / Company / Name of the campaign.
Process:
Each campaign and strategy will be evaluated by a jury made up of several specialized and recognized people in the industry.
The Committee will evaluate the campaigns and strategies based on the following criteria:
- Strategy
- Creativity
- Results
But in order to make a correct and robust evaluation, the jury will take into account the following criteria for the context:
- Strategic approach to the problem it addresses
- Innovation (understood not only as the technological part, but also in the disruption it represents for the industry)
- Idea
- Market Context
If you have any questions or comments, write to [email protected]