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New Marketing conducted a study to find the reasons to go to a convenience store.
The inauguration of a Bodega Aurrerá store in Álamos, Sonora, set the tone for the event to be reported as a great event.
oxxo it has become a key player in the convenience store market.
A town confessed to being a victim of bullying when they realized that it was a great achievement to open a store oxxo in the absence of this location in that community.
opening a store oxxo It is part of an expansion strategy that reminds us how important the convenience store market has become within the industry. retail.
Within this industry, content strategies have been adapted through which the consumer identifies, realizing how important the market has become for them to make decisions.
There are essential resources in the market through which main activities have been built, such as simply going to buy a snackas warned by study of New Marketing.
Bullying due to lack of Oxxo
Oxxo has risen to the market in a transcendental way and the recent opening of a store in the town hall of Jonuta, Campeche even became a government achievement for the administration of the municipal president Eric Garrido Argaez.
“Although you may not believe it, for the people of Jonuta it is an important achievement to have the brand and to have you here, who today are witnesses of this action that we are going to undertake: the construction of the Oxxo in Jonuta.
We are going to have all the banks in the same place, we are going to have all the services in the same place and we are going to give modernity to this town. Sometimes visitors asked ‘hey where is the Oxxo’, no, there is no Oxxo and they laughed at us, ”he said.
The opening of the store is planned for next August and is part of an interesting opening strategy that is added to that followed by other stores such as Bodega Aurrerá, although it also contrasts with the municipal policies of other entities since they have refused to open a store of this type, arguing that it will affect the famous “little stores” on the corner, so it is interesting to see how there are towns that appreciate the opening of these stores and others refuse.
The opening of large chain stores in remote parts of Mexico has led some regions of the country to be surprised, as happened in Álamos, Sonora, when Jesús Eduardo (@user7029183150927, TikTok) showed what the opening of a Bodega Aurrerá store is like and what more importantly, the elements that are motivated by this type of news.
When this user reported the opening of the Bodega Aurrerá store in Álamos, Sonora, we found out all kinds of details, from the fact that it was the first chain supermarket to open in the place, to the expectation that the store aroused with a very important and is to understand what has become relevant for consumption.
From this conception of consumption, the physical point of sale is more important than ever today, because well-supported practices have been established, from which the market is understood and not only that, what is valuable is identified in this segment, especially at a time when retail brands are looking for expansion before the consumer, since their permanence in the market depends on it, especially when adequate practices have been established before the consumer.
Jonuta will have his first OXXO!
The OXXO commercial chain will begin operations in #Jonutanext August, this after the demolition of the property that will house the facilities of this convenience store began. pic.twitter.com/9rRkWZmWxk
– Tabasco at the Minute (@Tabalminutemx) May 31, 2023